Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.
This Week’s Topic: Public Speaking
One of the ways you make money with a blog or podcast is to use this content as a jumping off point for public speaking. Serving as a speaker had two benefits:
- Making money directly through paid speaking gigs
- Raising your brand awareness so people visit your blog, buy your products, etc.
People general don’t just come out of the woodwork to offer you speaking gigs, though. So this edition of Brilliant Bloggers includes links to help you find speaking opportunities, as well as what to do if you are hired or accepted to speak. You can also check out this guest post from Barry Moltz – “How to Monetize the Content of Your Blog in Speaking Engagements” – right here on the BlogWorld blog.
Advice from Brilliant Bloggers:
Be A Better Speaker: Go Commando by Jonathan Fields
If you’ve ever been to a presentation by Jonathan Fields, you probably would never guess that he still gets nervous before a speaking! His talk at BlogWorld is one of the best I’ve ever attended, and in this post, he talks about why that’s the case – he pays close attention to the audience and is able to quickly change things up on the fly to better connect. I think the mark of a true professional is being able to improvise, rather than relying on a script. Learning how to “go commando” can definitely help you improve as a speaker. Writes Jonathan,
So, what if your observation tells you you’re missing the mark? Here’s something to explore…Abandon the script.
Just the sound of that phrase terrifies most people. Off script?! Away from the planned, standard, tested, vetted bullet points, answers and slides I’ve prepared? No way! If the script is working and people are vibing with it, go ahead and roll with it.
But, if you’re bombing sticking to the script, why not at least give yourself the chance to recover, get back on track and give your audience what they need, rather than what you planned to deliver?
How to Get More Speaking Gigs: Write a One-Sheet by Jorgen Sundberg
No matter how poplar you become, there are always people out there who aren’t going to know your name (as was illustrated so clearly earlier this month when Leo Laporte was denied access to a tech event). When that happens, especially if your name doesn’t carry quite as much clout as Leo’s, it is super helpful to have a one-sheet ready to go. This tells people who you are, what you have done in the past, and why they should want you to speak at their event. In this post, Jorgen writes,
How do you pitch yourself and your speaking prowess to meetups, seminars and conferences? You obviously have to find out who does the bookings of speakers. The best way to convince this person to book you is by sending over a speaker one-sheet, basically a one pager outlining what you talk about and why they should book you.
Just like a resume is screened by an employer, the speaker sheet will be reviewed by the event planner and it needs to provide this person with enough compelling information to get you booked in.
3 Presentation Skills You Can Practice Any Time by Alex Cequea
You can find tons of awesome content for speakers at The Speaker Point, but this is one of my favorite posts. In my opinion, the best way to become a better speaker is to practice, especially if it’s a talk you’ve never given before. In this post, Alex goes over three great tips to help you write better speeches and present them in a better manner, so it’s definitely worth checking out, even if you’re an experienced public speaker. Best of all, you don’t need to be standing in front of an audience to practice these skills. From the post:
According to a recent study from the book Resonate, 86% of business executives agreed that improved presentation skills would directly impact their career and income level. The trouble is that only 25% of executives practice more than two hours for high-stakes presentations. The business world tends to downplay the importance of public speaking practice, and most think that natural talent is the only factor that separates the good presenters from the mediocre. Since you probably don’t have a willing public audience ready to watch you practice every day, here are some skills you can practice as you go about your day.
Like I said, the entire site is great for improving your speaking skills. After visiting this post and peaking around the rest of the site, you can follow Alex on Twitter @AlexCequea.
Even More Brilliant Advice:
- 3 Ways to Find Speaking Gigs by Latrisha Jacobs (@latrishajacobs)
- 5 Tips to Get Speaking Gigs by Cass Phillipps (@webwallflower)
- 10 Ways Public Speaking Makes Money by Susan Payton (@eggmarketing)
- 14 Tips for Booking Speaking Engagements by Kristie Rimmele (@kristierimmele)
- Ask Ali: “How do I get speaking gigs?” by Ali Brown (@alibrown)
- Conference Corner: How to Become a Speaker at BlogHer Events by Jessica (@chirky)
- Elephant Post: How Do You Prepare for a Speaking Gig? by Greg Lambert (@glambert)
- Four Mistakes You Want to Avoid with PowerPoint Presentations by James Dabbagian (@JTDabbagian)
- Generate More Leads with Public Speaking by Rich Brooks (@therichbrooks)
- Get More Speaking Gigs by Chris Brogan (@chrisbrogan)
- Getting Speaking Gigs by Derek Featherstone (@feather)
- How Christopher Penn Lands Major Speaking Gigs, Makes Money From Podcasting, And Has Become A Marketing Authority by David Siteman Garland (@TheRiseToTheTop)
How The Art Of Blogging Can Help You To Become An Influential Public Speaker by Robyn-Dale Samuda (@samudary)
- How to Become a Speaker to Build Your Platform by Arielle Ford (@arielleford)
- How to Get a Speaking Gig: 12 Ways to Charm Conference Organizers by Ann Handley (@marketingprofs)
- How To Get International Speaking Engagements by Mike Michalowicz (@MikeMichalowicz)
- How to Get Speaking Gigs: Experts Weigh In by Debbie Hemley (@dhemley)
- How to Get Started as a Professional Conference Speaker by Kathryn Hawkins (@kathrynhawkins)
- How To Land A Speaking Gig At A Local / Regional Search Conference by Todd Mintz (@toddmintz)
- Notes on Becoming a Keynote Speaker by Peter Anderson
- Top Tips for Coping With Fear of Public Speaking by Dave Taylor (@davetaylor)
- Using Humor in Your Professional Speaking Gig by Ida Wallace (@IdaWallace)
Did I miss your post or a post by someone you know about Public Speaking? Unintentional! Help me out by leaving a comment below with the link
Next Week’s Topic: Bounce Rates
I’d love to include a link to your post next week – and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.