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Top New Media Case Studies of 2011


I’m a sucker for a good case study. I think the best way to learn how social media is working is to take a look at some real-life examples. You can’t always replicate success or avoid failure by copying what another company or person has done, but it can help you revamp your own strategy.

As part of the 12 New Media Days of Christmas, I’m supposed give you four awesome case studies from 2011 that I think are worth checking out. Problem is, I can’t pick just four!

So today, I’ve compiled a list of fifteen fantastic new media case studies of 2011, put together by talented bloggers from around the world. Whether you’re a business owner or a blogger, these are some great examples of companies doing things right – and wrong – along with analysis of they hardest question to answer in new media: why.

If these case studies just aren’t enough for you, check out link #15: 50 Social Media Case Studies Worth Bookmarking from Simply Zesty!

These aren’t, of course, the only great new media case studies out there. Share your favorites (or ones you’ve posted on your own blog in 2011) by leaving a comment below.

This post is part of the 12 New Media Days of Christmas! You can see other posts in the series here:

12 Bloggers Monetizing
11 Emailers List Building
10 Google+ Users a-Sharing
9 Vloggers Recording
8 Links a-Baiting
7 Community Managers a-Managing
6 Publishers a-Publishing
5 Traffic Tips
4 New Media Case Studies (this post)
3 Must-Read New Media Interviews
2 Top New Media News Stories of 2011
And a Partridge in a Pear Tree


  • erinever

    @allison_boyer Thanks for including us Allison!

  • blogworldexpo

    @blogworldexpo Looking forward to seeing your proposal!

  • casey_hibbard

    Great list! Thanks for including the Creative Memories story.

  • Creative_Mems

    @casey_hibbard That’s fantastic! Congrats to you, Casey.

  • Creative_Mems

    Allison – Thanks for including the case study that casey_hibbard wrote on how creative_mems beat target_corp in mspbjnews ‘s MN Brand Madness competition.

  • bobnunn

    @julianap16 Hey Juliana, thanks for the Re-tweet. I’m following you now (always sounds creepy when I say it ; )

    • JulianaP16

      @bobnunn am actually really glad you’re following me – how’d you get listed 69 times!! did you have some sort of strategy?

      • bobnunn

        @julianap16 Yes. Finding content of value + a few following tricks. I’m due to update my post on it. Follow my blog @ brandmechanics.ca

  • webdesigncompany

    No doubt that social media is one of the greatest part of our life and business. Therefore nowadays we can’t neglect its importance and in this scenario your post is really helpful to understand and learn about case studies.

  • Felisa Eagleston

    I am not positive the place you’re getting your information, but great topic. I needs to spend a while finding out much more or working out more. Thanks for fantastic info I used to be in search of this information for my mission.

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