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Do You Pinterest? These Companies Do and It’s Paying Off


I’m sure by now you’ve heard of Pinterest and if you haven’t, feel free to head on over there. I’ll see you back here in a few days when you’ve pried yourself away to eat something, feed the pets and take a shower.

Pinterest is a virtual bulletin board, a pin board, of all your favorite ideas and finds. When I first heard about it, I thought it was just for finding home decorating ideas, recipes and cool outfits. I was wrong.

I tried to stay away from Pinterest as long as I could, because come on, do I really need another excuse to keep me tied to my computer and smart phone. I’ll answer that. No. No I don’t.

It wasn’t until my nephew, who is in college, stayed with us for a few days during Thanksgiving. He kept talking about Pinterest. My teenage son and daughter then decided to create an account and all I was hearing was laughter and “Did you see my board and what I just found?!”

Needless to say they were having a good time, and being one who doesn’t like to be left out, I joined Pinterest and have been addicted ever since. (Thank you Caleb.)

Pinterest is definitely not just for those who want to find yet another creative place to hang garland in their house for the holidays, or a new cookie recipe that will make all the moms at your son’s elementary school Christmas party green with envy. It’s for anyone – male, female, young and old.

You know who else has taken a liking to Pinterest? Companies. I was reading this article on Adage about how Pinterest is driving more traffic for some companies than Facebook.

Here are a few companies mentioned in the article who are using Pinterest to drive both traffic and sales:

You can visit their pages and read the Adage article to see how they’re using Pinterest. One thing you’ll find, is they are still all in the learning phase.

Land’s End actually created a contest titled “Pin It To Win It” which kicked off December 14th. You can find out how to enter on the Land’s End Facebook Page. Here’s a snippet from the page:

We’re excited to kick-off a Holiday Pin it to Win it contest, our first-ever challenge on Pinterest. Simply create a virtual pin board featuring your favorite Lands’ End Canvas products for a chance to win one of ten $250 Lands’ End Canvas Gift Cards. Contest ends 12/21/11 at 11:59pm CT. Winners will be judged based on creativity, composition & style expertise.

Clever don’t you think? It will definitely be fun to watch Pinterest grow, as well as how different companies use Pinterest to their advantage.

Do you Pinterest?


  • allison_boyer

    I just started pinning things and I LOVE it. It’s like sharing my bookmarks with everyone! 😀

  • mlvlatina

    Yes, I’m all about pinning. I thought it was just going to be something I occasionally played around with, but as soon as I log on, I lose at least an hour. I highly recommend it, but be warned it’s addictive!!

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