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Increasing Email Subscriber Engagement on Top of Marketers’ Minds for 2012

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As 2011 is coming to a close and we are inching closer and closer to 2012 (I know…I can’t believe it either), it’s time to take a step back and look at your blogs. Ask yourself some questions like what did you do right, what did you do wrong and what would you like to focus more on in 2012.

Building up your email subscriber list might be one New Year’s resolution for you to consider for your business. Allison gave us some fantastic insights and ideas on how she helped increase her client’s mailing list. In fact, she helped triple it in less than 10 minutes.

According to a study done by StrongMail in conjunction with Zoomerang, marketers plan on spending more money and time on their email subscriber list. They want to increase both the number of subscribers, as well as the engagement factor.

When marketers were asked to “Please indicate the programs for which you plan to increase spend”, email marketing won out with 60%. Social media wasn’t far behind with 55%.

When asked what their most important email marketing initiatives were for 2012, subscriber engagement came out on top with 48% and growing opt-in email lists came in with 32%.

Are you a firm believer in building an email subscriber list? If so, how have you used this list for the benefit and growth of your business?

 

 


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