A recent study by MarketingProfs titled “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” shows blogs are on the rise as a viable source for content marketing purposes.
In 2010, only 51% of B2B surveyed said they used blogs for this purpose. It rose 27% to 65% in 2011. Using blogs as a content marketing tactic comes in behind articles (79%) and social media (74%).
As far as social media goes, Twitter is the number one way B2Bs choose to distribute content at 74%. This is a 35% rise from last year’s 55%. The next most popular way to distribute content was LinkedIn at 71%, followed by Facebook at 70%.
Another interesting tidbit of information that came out of the study, is although B2B use social media as a tactic for content marketing, only about half of the respondents think it’s effective.