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comScore: Mobile Shopping is on the Rise


Have you ever made a purchase from your Smartphone? If you answered yes, you are among the 38 percent of smartphone owners who have used their mobile device to purchase something.

A new study done by comScore shows that mobile shopping is on the rise.

The most popular products purchased on a smartphone includes digital goods, clothing/accessories, tickets and daily deals. Maybe that’s one reason Daily Deal sites have exploded so much this year. It’s easier than ever to purchase a deal right from your phone and according to these stats, people are doing just that.

“Fueled by smartphone adoption, mobile is becoming a central part in the shopping funnel for many consumers,” said Mark Donovan, comScore senior vice president for mobile. “In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store. Considering there are currently 90 million smartphone owners in the U.S., retailers without a well-developed mobile strategy are not only missing a tremendous opportunity with these customers but also risk becoming obsolete in the minds of these digital omnivores.”

The chart pictured above shows where people are when they purchase something via their smartphone. Home came out on top at 56%, with Out Other Places (restaurant, school) and Work tying at 42%.

Mobile shopping is changing the way businesses do business. The retail world is changing and businesses need to jump on the smartphone bandwagon to snag a piece of the mobile sales.

Do you frequently purchase items from your mobile phone? If yes, what?


  • LauLau81

    I haven’t tried purchasing from my Smartphone but soon I will and I am planning too as well..For sure, this can help…

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