As an affiliate marketer, or even just a blogging, the end goal is to bring new traffic to your landing pages, sites and blogs. What is changing, is how you can advertise and bring in a new flow of traffic to your target points. No longer do you have to blindly create ad campaigns on a CPM basis, and just hope for great results. The same can also be said about targeting and who will see your ad. The days of having to wait for a sales or support team to upload your ad creatives and get back to you within 24-48 hours for your first set of stats is also a thing of the past … all thanks to self serve advertising platforms.
Finally, ad networks and social networks are getting smart and letting the advertisers do the work and setup ad campaigns the way they want. Now you can target specific demographics, only target to certain countries and use a full rotation of different ad copies, all thanks to the self serve ad networks listed below.
With over 800 million users and quickly approaching the 1 billion mark, Facebook has changed the way we advertise, thanks to their amazing Facebook Ads platform. Since every one on Facebook is all about sharing information, Facebook uses that same information to allow advertisers to create ad campaigns that advertise to their exact customer match. Looking for single females in New York that love “Desperate Housewives“? In a few simple clicks you can target them all on Facebook.
Facebook allows you to create your own ad campaigns made up of headline text, a description and a 110×80 image to represent your offer. Through the Facebook Ads manager you can create a ton of ad campaigns and different ad copies, which makes it extremely for you to perform split testing. All advertising is on a CPC or CPM basis.
Plenty of Fish
Just like Facebook launched their own advertising platform, Plenty of Fish, which is the largest free dating web site in the world, soon followed up with their own self serve ad platform. Dating web sites work the same way social networks do, as in people provide detailed information about themselves, which is then used by the networks for advertising targeting.
Plenty of Fish has even more detailed information than Facebook when it comes to targeting. From pet ownership to hair color and how many children someone has, POF has become a playground for internet marketers. Through the use of a Plenty of Fish Ads Uploader you can quickly create hundreds of ad campaigns in just minutes, then weed out the best offers for further monetization and improvement. All advertising on Plenty of Fish is on a CPM basis, so make sure you work on your click through rates!
Lastly we have an exciting wonderland for anyone in the gaming niche. Mochi Media is one of the largest networks out there when it comes to gaming and getting the attention of players around the world. Through their advertising platform you can target nearly any county in the world, while also selecting what type of gamers you want to connect with.
Advertising through Mochi Media is setup through a CPC or CPM basis, and will vary in price depending on what country to you target. The only creative allowed on the self serve network is the 300×250 ad size. Don’t forget to check out our Mochi Media review.
As you can see, the way advertisers are creating ad campaigns is much different from what you may be used to. If you are still buying traffic without full demographics and targeting, you need to start playing around with these self serve networks. Not only will you reach a whole new audience, but you will learn a ton about yourself and advertising in the process.
Feel free to leave any comments on your favorite self serve platforms or any that may have not been mentioned.