comScore released new stats today revealing how many U.S. internet users watched online video content for October 2011. A total of 184 million users watched online videos, which averages about 21.1 hours per viewer. Online video watching reached an all-time high with 42.6 billion videos viewed.
Google sites (mainly YouTube), Facebook and VEVO rounded out the top three ways people watch online videos. In September, Facebook had dropped to the number five spot, but saw 59.8 million viewers for October raising it to the number two spot behind Google sites.
Other notable findings from October 2011 include:
- 86.2 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.5 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 14.9 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.
For those of you who frequently watch videos online, where do you watch them: YouTube, Facebook, VEVO or all of the above?