You can see in the chart below that in just 6 months, small businesses have embraced social media use much more. They are finding the low cost and ease of use well worth it.
Here are some statistics from their survey:
- 83% of respondents use social media because of its low cost
- 67% of respondents use social media for its ease of use
- 45% of respondents use social media because it doesn’t take up a lot of time
- 51% of respondents use social media because it works for their customers
Out of all the social networks, Facebook came out on top as the most popular for small business to use. Twitter, LinkedIn and Video Sharing followed.
Did anything surprise you about this data? You can see more of their key findings here.
About the Survey
This Constant Contact-sponsored survey was administered during October 2011 to small business owners and employees. Results include responses from 1,972 organizations across a range of business-to-business and business-to-consumer industries. Ninety-five percent are Constant Contact customers, 87% are located in the US, and 81% have 25 or less employees