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Use the Google+ Community Guide to Help Your Organization Thrive


Have you created a page for your business on Google+ yet? They launched on November 7th and it sounds like companies, groups, politicians, sports teams and more ran over there and snagged their page quickly. (Be sure and add the BlogWorld & New Media Expo Google+ page to your circles.)

After you created your page, you might be asking “What now?”. It doesn’t do you any good if you have a page and have no idea how to promote it, interact on it or what in the world to say on your stream.

Google+ is here to help. In a blog post titled Connect with your community on Google+, they outline some groups who have created a page, are participating in hangouts and tell us about their new community guide.

On the site, you can find out how to get your organization started on Google+, and learn how other groups like yours—universities, political organizations, nonprofits, sports, media companies and celebrities—are using the platform. You’ll find case studies and ideas for how organizations or individuals in each of these communities have used Google+ effectively. For example, you’ll see how NBC’s Breaking News Google+ page is using the platform to deliver breaking news; or how the Dallas Cowboys are using hangouts to connect with fans; or how celebrities like Conan O’Brien are announcing their Google+ pages to the world.

The Google+ Community Guide is broken down into sections which include celebs, media, non-profits, politics, sports and universities. When you click on Google+ for Media for example, it gives you ideas on how to target your audience with Google+ Circles, Hangouts, how to share breaking news and more.

Have you created a Google+ Page? If so, what are some tips you have to offer to make it succeed?


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