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It’s About the Response: C.C. Chapman Talks Content at BlogWorld

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One of the track keynotes I had the pleasure to attend at BlogWorld 2011 was “Content Rules, but Common Sense Rocks!” by C.C. Chapman. One of the biggest take-away lessons from his session was this:

“It’s human nature to screw up and there’s nothing wrong with that… it’s how you respond.”

It’s a good lesson for bloggers and business owners alike. When you live online, you’re constantly scrutinized by others…and hey, no one is perfect! But when mistakes happen, you have two choices: you can ignore it/play the blame game OR you can own up to your mistakes and turn the situation around!

I especially liked a story C.C. told about one of the social media managers for the American Red Cross. One night, while having fun with friends, she tweeted out that she was “getting slizzard” from the official ARC account! It could have been a PR nightmare, but they turned the situation around by making light of the goof and they even worked with an alcohol company to turn it into a campaign drive. She got to keep her job, they got to raise money, and the alcohol company in question got some free promotion. They turned that mistake into and awesome opportunity.

C.C.’s full session is available with the BlogWorld LA 2011 virtual ticket, but here are a few other take-away quotes from his keynote:

  • “If you’re a jerk, no one cares how nice your blog post is.”
  • “Embrace that you are a publisher. Start thinking like a publisher.”
  • “Retweets cannot be cashed in to pay your mortgage.”
  • “You have to work really hard because this stuff does not come magically.”
  • “If you’re online and you’re not expecting a conversation, get off line.”
  • “If you do not know how you’re approaching, if you do not know who you’re reaching, good luck with that.”
  • “If you make the customer the hero…whatever content you create is going to do very well.”

He also ended the presentation with three final take-away messages for bloggers and business owners:

  1. You have to know where you’re going
  2. Have respect
  3. Have fun

Goo messages for us all to live by…don’t you think? Remember, you can hear the whole session, as well as all of the other great sessions at BlogWorld with the virtual ticket!

About the Speaker

C.C. Chapman is the Co-Author of the best selling book Content Rules and the Founder of DigitalDads.com. He also consults with companies of all sizes to develop engaging marketing programs and has worked with companies like American Eagle Outfitters, HBO, and Verizon FiOS. You can find him on Twitter @CC_Chapman.


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