During the Google+ for Business session at BlogWorld Expo Los Angeles, it was mentioned Google+ didn’t have business pages yet, but Guy Kawasaki and Chris Brogan gave some tips on using it for your business anyway. Well, only 4 days after that session, Google+ Pages are here.
Google announced Google+ Pages on their blog and are saying that at first, Google+ was about connecting people with people. Now, with the addition of Google+ Pages, we can “build relationships with all the things you care about—from local businesses to global brands”.
What does Google+ Pages do for brands and businesses? It connects them with customers and fans, in real-time. As the guy from Zen Bikes said in the video below, it helps brands break down those walls and make their customers feel at home.
What does Google+ Pages do for the people? Google says it “gives life to everything we find in the real world” and helps us create lasting bonds with brands.
There are several Google+ Pages already live and it will be interesting to see how the different companies start using this new feature. I was excited to see that The Muppets have a page and will be hosting a Google+ Hangout today at 4:30 pm PT.
Also, not only has Google + launched their pages, but different ways to add pages from Google search.
People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
I do believe this is huge for brands. Google+ Pages isn’t ready for everyone quite yet, but they say it will be released soon. In the meantime, watch these two videos which highlight Google+ Pages and Google+ Direct Connect.
Will you be creating a Google+ Page for your business? Why or why not?