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October 2011

You Can Now Connect Blogger to Google+

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In an effort to begin integrating Google+ into Blogger, Google announced you can now use your Google+ profile with your Blogger blogs.

It was back in July talk of Google unifying the Google+ brand began. Although they haven’t renamed Blogger to “Google Blogs” as it had first been reported, they are starting the process of integrating the two.

What benefit is there to connecting your Google+ profile to your Blogger blog?

Google says, “In addition to giving your readers a more robust and familiar sense of who you are, your social connections will see your posts in their Google search results with an annotation that you’ve shared the post.”

They are making this feature optional, considering all of their bloggers do not have a Google+ profile yet. If you don’t have one, you might want consider it. They hinted at more Google+ integrations coming in the future.

For those of you who blog with Blogger, have you added your Google+ profile yet?

New Twitter Data Shows Where You Put Your Link in Your Tweet Matters

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If you’ve done any kind of research when it comes to those all-important tweets on your Twitter stream, you know that when you tweet and how you word your tweet matters. But did you know that according to some new data, where you put your link within your tweet might make a difference as well?

I’ve always put my link at the end of my tweet, how about you? I’ve never actually thought about where to put it or noticed if I am more likely to click on a link in a tweet, if it’s placed in a certain spot.

Dan Zarrella, the social media scientist at HubSpot made some discoveries on Twitter link placement. After having been asked many times where the best spot to place a link within a tweet was (beginning, middle, end?), he decided to take a look at the data.

You can read all of the nuts and bolts of how he gathered this data on his post here, but his findings revealed the best place to put a link within your tweet is about 25% of the way through the tweet. Interesting.

I think I just might put this into practice today, beginning with this post. How about you?

BlogWorld & New Media Expo 2011 To Highlight Inbound Marketing

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… by Chris Vaughn

There are a slew of marketing experts and resources on the Internet ready to advise businesses to engage in all sorts of different marketing strategies. And for good reason. Companies come in many different shapes and sizes and require a unique set of marketing efficiencies.

“Outbound Marketing” includes many of the more traditional advertising strategies, such as e-mail blasts, buying Internet ad space, buying TV or print advertising, or any other strategy that attempts to capture leads using a wide (and sometimes quite costly) net. Outbound marketing can be, of course, extremely effective.

“Inbound Marketing” naturally adopts strategies at the opposite pole. Rather than spending time and resources reaching prospects outside your immediate reach, an inbound marketing strategy focuses on creating a content hub on your own website. It’s become more apparent that search engines value consistent content of unique quality, and a successful inbound marketing strategy is built around the planning and creation of different mediums of content (blog, video, e-book, webinar, white paper, etc) and the sharing and engagement surround that created content. It is then the job of the business to nurture that organic traffic and turn it in to real business through proper lead management strategies.

Attendees and virtual viewers of the BlogWorld & New Media Expo this year will have the opportunity to listen and learn from many industry authorities who used inbound marketing techniques to incredible levels of success.

I expect the following events at this year’s conference to be particularly enlightening for those interested in incorporating or improving on their inbound marketing.

How To Teach And Grow Your Audience With Webinars
Thursday, 1:30 – 2:30
Ben Eadie & Chris Garrett

Promoting Your Blog In The Age Of Social Media
Thursday, 3:45 – 4:45
Brett Green, Jeannine Crooks, Doyle Albee, Joshua Dorkin, Dave Taylor

Where Did My Traffic Go? How To Create Compelling Content In a Post Panda World
Friday, 3:00 – 3:45
Shane Ketterman

How to Create a Successful Facebook Page to Increase Your Authority, Collect Hot Leads, and Drive Quality Traffic To Your Blog
Friday, 1:45 – 2:45
Amy Porterfield

Creating Leads From Likes
Saturday, 12:15 – 1:15
Matt Gentile

How To Write eBooks That Practically Sell Themselves
Saturday, 3:30 – 4:30
Ali Luke

Chris Vaughn is the Marketing Director at DigitalSherpa, a company that provides content and social media marketing for small-to-medium sized businesses. You can find his blog at www.digitalsherpa.com/blog or follow him on Twitter or Facebook.

Denise Wakeman Talks Monetization for BlogWorld LA

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Session: Hey Bloggers! How to Package, Promote and Profit from Your Expertise
Speaker: Denise Wakeman

Denise Wakeman is speaking in the Monetization track this year at BlogWorld LA – where they will teach bloggers how to package, promote, and profit from your expertise.

Denise enjoys attending BlogWorld because she gets to network and meet people she’s only known virtually online.

Hear what else Denise has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

Maria Bailey Talks Podcasting for Parent Bloggers

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Session: Podcasting for Parent Bloggers
Speaker: Maria Bailey

As I put the finishing touches on my BlogWorld presentation, I’m excited to offer valuable insight and takeaways, along with my co-speaker, Tamara Walker. As two talk show hosts can tell you, podcasts offer a largely untapped opportunity for companies and brands. From my perspective in marketing to moms, I can tell you that they are listening!

Recently, my firm conducted a survey to gauge how technology and social media are changing the way parents search and receive information. This research, with a few highlights below, shows that Moms (Dads and caregivers, too) are looking to podcasts for content that is relevant to their lives.

Consider these numbers: 93% of Moms spend 1 to 5 hours listening to podcasts, with most women listening live or via online streaming. Podcast consumers are more involved in social networking, which can provide resources and ideas for integrated programs.

Make a point to implement podcasting as part of your outreach, and visit us at BlogWorld to learn how to make the most of your efforts.

Hear what else Maria has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

How Far Should You Open the Content Kimono?

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… by Jay Baer and Joe Pulizzi

Does giving away what you know on your blog and in ebooks, white papers, and presentations cannibalize your ability to monetize what you know? That’s the question we’ll answer in our scintillating session at Blogworld Expo Los Angeles (Thursday, November 3 at 1:30pm)

Plus, in the interest of authenticity, both of us will be wearing kimonos (optional for session attendees), and everyone in the crowd gets a free laser pointer to participate in our exciting laser-polling. Semi-nudity! Great content! Dangerous lasers! It’s a good way to spend an hour.

Is Thought Leadership Worth It?

How Far Should You Open the Content Kimono 2 This kimono question is important because we in the content marketing business often take it as gospel that more equals more. That more content equals more leads. That more transparency equals more customers. But does it? And is the trade-off in time and resources worth it?

And if you’re creating content that tells your prospects (and competitors) everything you know, could that actually have a negative impact on your business?

The 6 Stages of Kimono Opening

To examine these questions, we identified six stages of kimono opening:

  • Closed Kimono
  • What Happens in Vegas
  • Quid Pro Quo
  • Give Me Your Number
  • Peek-a-Boo!
  • The Full Monty

How Far Should You Open the Content Kimono At each stage, companies give away more and more of their content (sometimes without compensation or requiring prospects to fill out a lead form). In some cases – Eloqua, for example – the kimono is so far open that they are occasionally making content that isn’t even really about their line of business, per se.

For each of the six stages, we profile a company that epitomizes that philosophy. We interviewed marketing directors, presidents, and company owners to get the inside scoop on why they are comfortable with their particular style of content marketing, and they gave us insights into the real, tangible business results they are seeing.

Attendees will have a chance to vote (with lasers!) on how much kimono opening is too much, and we’ll close the session with a section on the four ways to measure your content marketing efforts.

None of this material has ever been presented before, anywhere. We’re excited to share it with BlogWorld Los Angeles, and we’re hoping our presentation room is neither chilly nor breezy.

See you there!

– Jay and Joe

Hear what else Jay has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

Jay Baer is a social media and content strategist and speaker, and President of Convince & Convert. His blog is ranked as the #3 social media blog and #1 content marketing blog in the world. He’s co-author of The NOW Revolution. He’s @jaybaer.

Joe Pulizzi is a content evangelist and speaker. He’s the Executive Director of the Content Marketing Institute, publisher of Chief Content Officer magazine, founder of client-vendor matching site Junta 42, and co-author of Get Content Get Customers. He’s @JuntaJoe.

Missouri Teachers Say Social Media Law Interferes with Education

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Teachers, students and social media seem to be all the talk these days when it comes to education and policies that need to be put in place.

First, you have the teacher who called her class “lazy whiners” on her blog – which caused all kinds of problems for her and the school district. Then you have the teachers who see social media as a way to engage with and reach their students.

It seems like a hard topic for school boards to tackle.

In Missouri, a law was passed which made Facebook friendships with students and teachers (as well as other social networking sites) illegal. Teachers complained the bill interfered with education and was unconstitutional.

According to the Kansas City Star, Gov. Jay Nixon signed another bill on Friday that replaces the old law. This new bill gives all Missouri school districts until March 2012 to create their own social networking policies.

What are your thoughts on teachers, students and social media? Does it cross a line when educators and their students are “friends” on these sites or does it give teachers another way to reach out to their students?

Google’s Person Finder App Helping to Find Turkey Earthquake Victims

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After Turkey’s 7.2 magnitude earthquake yesterday (October 23rd) which has killed at least 217 and injured 350, Google has launched their People Finder App in Turkey.

Google describes their app as one that “helps people reconnect with friends and loved ones in the aftermath of natural and humanitarian disasters.” The app was first developed in response to the 2010 earthquake in Haiti and has since been used in other natural disasters, including the tsunami in Japan earlier this year.

In regards to Google’s Turkish initiative, users can enter the information of the person they are looking for or add details of people who have been unaccounted for. This Google tool can also be embedded into third-party websites.

Here are some interesting statistics about People Finder via their FAQs.

What impact has Google Person Finder had to date?

We measure the impact of the product through usage and customer stories. Google Person Finder received 55,100 records related to the Haiti earthquake, 11,600 records related to the Christchurch, New Zealand earthquake, and more than 600,000 records related to the Japan tsunami. We’ve also received numerous emails with anecdotes from people who have located friends and loved ones using Google Person Finder.

For more information on People Finder and how you can help, visit their website here.

Chris Ducker: Don’t Be A Wise Guy

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Session: How to Work with Virtual Assistants to Help Build, Grow and Monetize Your Blog
Speaker: Chris Ducker

Chris Ducker will be speaking at BlogWorld LA about working with virtual assistants and the power of outsourcing. He hopes to see you in his session so you can learn how to make even more money with your blog. Capiche?

Hear what else Chris has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

George Weiner Says BlogWorld Knowledge is Top Notch

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Session: What Does the Data Say? Turning Info Into Action
Speaker: George Weiner

George Weiner will be speaking at BlogWorld LA about turning information and data into action on the Cause track.

George admits he’s a conference junkie and says BlogWorld is the World Series of conferences.

Hear what else George has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

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