… by Chris Vaughn

There are a slew of marketing experts and resources on the Internet ready to advise businesses to engage in all sorts of different marketing strategies. And for good reason. Companies come in many different shapes and sizes and require a unique set of marketing efficiencies.

“Outbound Marketing” includes many of the more traditional advertising strategies, such as e-mail blasts, buying Internet ad space, buying TV or print advertising, or any other strategy that attempts to capture leads using a wide (and sometimes quite costly) net. Outbound marketing can be, of course, extremely effective.

“Inbound Marketing” naturally adopts strategies at the opposite pole. Rather than spending time and resources reaching prospects outside your immediate reach, an inbound marketing strategy focuses on creating a content hub on your own website. It’s become more apparent that search engines value consistent content of unique quality, and a successful inbound marketing strategy is built around the planning and creation of different mediums of content (blog, video, e-book, webinar, white paper, etc) and the sharing and engagement surround that created content. It is then the job of the business to nurture that organic traffic and turn it in to real business through proper lead management strategies.

Attendees and virtual viewers of the BlogWorld & New Media Expo this year will have the opportunity to listen and learn from many industry authorities who used inbound marketing techniques to incredible levels of success.

I expect the following events at this year’s conference to be particularly enlightening for those interested in incorporating or improving on their inbound marketing.

How To Teach And Grow Your Audience With Webinars
Thursday, 1:30 – 2:30
Ben Eadie & Chris Garrett

Promoting Your Blog In The Age Of Social Media
Thursday, 3:45 – 4:45
Brett Green, Jeannine Crooks, Doyle Albee, Joshua Dorkin, Dave Taylor

Where Did My Traffic Go? How To Create Compelling Content In a Post Panda World
Friday, 3:00 – 3:45
Shane Ketterman

How to Create a Successful Facebook Page to Increase Your Authority, Collect Hot Leads, and Drive Quality Traffic To Your Blog
Friday, 1:45 – 2:45
Amy Porterfield

Creating Leads From Likes
Saturday, 12:15 – 1:15
Matt Gentile

How To Write eBooks That Practically Sell Themselves
Saturday, 3:30 – 4:30
Ali Luke

Chris Vaughn is the Marketing Director at DigitalSherpa, a company that provides content and social media marketing for small-to-medium sized businesses. You can find his blog at www.digitalsherpa.com/blog or follow him on Twitter or Facebook.