Pork fried rice. Sweet and sour chicken. Wonton soup. Mmmm. Chinese food is delicious, and believe it or not, it can teach you a few things about blogging. Is your blog like Chinese food? Here’s why you might want to consider this cuisine as you’re adding content:
- Something for Everyone
One of the reasons I love ordering Chinese food with friends is that there’s something for everyone. When you order pizza or subs, you have fewer options and there’s always someone not happy. With Chinese food, you have a huge variety of treats from which to choose, and everyone can order something that they enjoy. Most Chinese restaurants even have healthier options for those who are dieting. Does you blog have something for everyone? Of course, you won’t connect with every person in the world (that would be a crazy blog), but within your specific target market, there are going to be a lot of different tastes. If you rely on just one type of post (like just list posts or just rants), you’re not going to appeal to as many people. Make sure your target is focused, but don’t make it so focused that your audience is too small.
- Keep Them Coming Back
One of the complaints that lots of people have about Chinese food is that you’re hungry again an hour later. Is that true? Maybe…but for bloggers, this is a good thing! You want great content, but you also want to always leave them always wanting more. Include related links at the end and links within the body to keep readers on your site. Encourage readers to sign up for your mailing list or subscribe to your RSS feed. Clearly link to your social media profiles on your sidebar and make sure you promote you content on these platforms. Most importantly, make sure every single post you write is awesome. It only takes one “meh” post to make a reader decide they don’t need to come back to your site.
- Easy to Find
No matter where you live, you can find Chinese food. Heck, even at my mom’s house, which is located in a super rural area with less than 100 people in the entire town, you can get to a Chinese restaurant pretty quickly. Make your content similarly easy to find. You want to create a presence for yourself so that others are mentioning you and your name just pops up in conversations related to your niche. Attend offline conferences (like BlogWorld LA of course). Do guest posts on other sites in your niche. Write content that can easily be linked by other bloggers. Get people excited about what you’re doing so that your name just starts to just appear everywhere. You want people to be like, “Oh, I’ve heard of him/her…” even if they can’t rattle off your bio (yet).
So those are my three tips for the day. How is your blog like Chinese food?