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Federated Media Publishing More Focused on Quality of Blog Than Numbers

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A couple of weeks after acquiring Lijit Network, Federated Media Publishing is opening their ad network to more bloggers. FM and Automattic reached an agreement to provide advertising representation rights to the WordPress.com community, which consists of 24 million blogs.

WordPress.com bloggers will now have the option to opt-in to the Federated Media advertising program. This partnership is huge for both FM and the brands trying to target the right audience. This gives brands direct access “on the largest, most powerful independent online platform in existence today, effectively letting them reach the most passionate communities on the Independent Web”.

These content driven campaigns will include marketing solutions such as:

  • Content-Curation
  • Sponsored Posts
  • Conversation Targeting

In an email a FM spokesperson said, “Anyone creating high quality, brand-safe content will be considered for the program. The focus initially is on the long tail, so we are more focused on quality of blog, not number of users or page views.”

Quality of the blog. That’s music to a blogger’s ears.


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