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The Difference Between Social Business & Social Brand


Session: Social Business: From Organizational Chaos to Corporate Governance
Speaker: Michael Brito

Did you know that there is a difference between a “social business” and a “social brand”? According to Michael Brito, the SVP of Social Business at Edelman Digital, a business that uses social media channels to communicate with their customers has a social brand but is not necessarily a social business.

In his new book Smart Business, Social Business: A Playbook for Social Media in Your Organization, he explains that a social business is actually defined by its social infrastructure.

“It’s the difference between kind of the internal communications versus the external communications,” he says in the below WebProNews interview. “An organization cannot have effective and meaningful conversations with customers unless they are having effective and meaningful conversations with each other.”

So, which is it for you – do you have a social brand or a social business?

Michael Brito will be speaking about this topic in further detail in his “Social Business: From Organizational Chaos to Corporate Governance” session during the Social Media Business Summit at BlogWorld LA. Be sure to check it out!

BlogWorld and New Media Expo is partnering with WebProNews, a news publication covering search, social media, and ebusiness, in an effort to broadcast how new media can grow your business, brand, and audience. WebProNews has covered BWE since its first show in 2007. Check out reports from previous shows here, and stay tuned for much more coverage from BWE LA.

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