E-book retailer Kobo announced a new feature to its app which adds a social functionality to the e-book reading experience. It’s called Kobo Pulse and it’s been integrated into the Kobo app to take your reading to a whole new level.

With Kobo Pulse, you can see who’s reading the same book you are, share ideas on passages and books with other readers. The new feature also has Facebook integration using their newly announced Open Graph.

Back in December of 2010, Kobo announced a new product called Reading Life. It collects your reading activities and displays your reading statistics in a series of graphs and charts. It also rewards users with badges when they meet new characters or reach new milestones in their reading. Kobo Pulse has been integrated into this product as well.

The new feature was announced last week at f8, Facebook’s developer conference.

Kobo CEO Michael Serbinis said, “We’re moving into an era where social eReading will change the nature of how and what we read. With Kobo Pulse, readers can get more out of reading. Books are now alive.  The end is no longer the end.  Readers get to participate, adding their voice, which actually lives within the reading experience itself through Pulse.”

Here’s a video walking you through the Kobo experience.

For those of you who are big e-book readers, what do you think of the added social features? Is this something you would find useful and fun?