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About.com Reveals “The Three Mindsets of Search” Study Findings

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About.com released their findings of “The Three Mindsets of Search” study that I thought was very interesting.

As I am writing up a blog post, I do focus on keywords and a few other basic SEO principles, but am offering what the people who arrive at my blog were searching for? Am I catering to their search mindset?

The study revealed three types of search mindsets: “Answer Me”, “Educate Me” and “Inspire Me.” Here are each of the mindsets explained and the categories they apply to. Find out which mindset your blog topic falls under.

Answer Me (46% of all searches) — People in an Answer Me search want exactly what they ask for, and no more, delivered in a way that allows them to get to it as directly as possible. The top categories in Answer Me search are Entertainment, Fashion and Beauty & Style.

Educate Me (26% of all searches) — People in an Educate Me search want 360 degrees of understanding, and multiple perspectives on critical topics. They will search until their goal is achieved — which may stretch over long periods of time and through related topics. The top categories in Educate Me search are Health and Finance.

Inspire Me (28% of all searches) — The fun, “browsy” type of search, where people are looking for surprises, have open minds and want to be led. The top categories in Inspire Me search are Travel and Home & Garden.

The basics of this study show marketers how to really connect with the people who use their products. It also helps us bloggers know the types of searchers that are arriving on our site.

For example, if you write about topics in the Health and Finance realm, you really need to lay it all out there, as well as provide them with a way to get more information. For those of you who write about Entertainment or Style topics, you need to provide quick and easy ways to help them find exactly what they were looking for.

What is your blog topic and what are some ways you can improve the overall design of your blog, as well as your individual blog posts to cater to your type of searcher?


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