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Netflix’s Qwikster Twitter Dilemma and Letter from the CEO


Netflix has been in the news quite a bit lately between their pricing changes and now the announcement their DVD delivery service is changing names.

Netflix’s DVD delivery service will now be called Qwikster, which is “coming soon”. The company CEO Reed Hastings said they chose that name because of their quick delivery of the DVDs. I’ll get more into the name change in a minute.

But first, this new name change causes a bit of a dilemma for Qwikster in terms of securing a Twitter name. @Qwikster is already taken by a Jason Castillo, who mainly tweets about girls, weed and words I can’t post here without adding lots of *****. His profile picture is that of Elmo smoking weed. I’ll refrain from posting any of his tweets here.

With the Netflix name change to Qwikster, Jason’s Twitter account has quickly gained more followers, obviously from people thinking they are following the new Netflix. He hasn’t posted since August 16th, so we’re not even sure if he is aware of what’s going on.

Do you think Netflix will try to secure this Twitter handle for themselves? It will be interesting to see what happens next, don’t you think?

Now, about the Netflix name change and splitting their business in two. Did you wake up to an email from Netflix CEO Reed Hastings this morning? Me too. It’s an apology letter of sorts, but also explains the reasoning behind all of the changes.

For those of you who don’t know what’s going on, in short, Netflix is splitting their business in two. Netflix will only handle streaming movies, while Qwikster is now the new name for their DVD delivery service. As Hastings said in the email, “many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming and the price changes.”

He went on to explain what they’re doing and why, and ends the email with “Both the Qwikster and Netflix teams will work hard to regain your trust. We know it will not be overnight. Actions speak louder than words. But words help people to understand actions.”

You can see his longer explanation of everything on the Netflix blog here.

As businesses grow, they obviously have to go through changes, but has Netflix handled anything well? Sound off in the comments and let us know what you think!


  • Anonymous

    Well, with Netflix’s obvious disregard for what its customers want, it makes sense that they’re also out-of-touch with Branding 101. You don’t change your company name without first ensuring its availability on all of the major social networks.

  • Gvp

    Wonderful!!! Now we have to maintain two separate movie lists….one for streaming and one for DVDS.

  • Gvp

    Just sent an email to Netflix to rhastins@netflix.com and got this reply:

    My new email address is reed.hastings@netflix.com
    Please resend your email to my new email address.


    My apologies for this request.  The email address
    ‘rhastings@netflix.com’ has been buried in spam email and is no longer
    usable.  This is my way of generating a partially unlisted number.


  • Ganar dinero por internet

    Personally I dont see what the big deal is. Netflix is cheaper then
    cable ever thought of being and you can watch just about anything on
    netflix. Most shows are on there you just have to wait a bit.

    I have been with netflix for 2 years and never signed up for the DVD
    part. I prefer the live streaming. And I will certainly be keeping my
    service. I tell anyone complaining about it to try paying those prices
    for Cable TV and you cant. Sure greed is a factor but its still cheaper
    here then anywhere.

  • ZuZu

    And why Quickster.  Why not build on the cache of their current name with Quikflix.  Same thought process, but it helps with branding & name recognition.  Everyone at my work mentioned that they read the entire letter with no payoff at the end.  Why not offer a free month for those who re-join/join Quickster?  I know this is the brilliant CEO who brought us DVDs by mail, but perhaps that is where the brilliance ends?

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