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ESPN and JESS3 Team Up for “TV Ratings 101”


ESPN and JESS3 have partnered up to help explain the whole Nielsen TV ratings system. Nielsen recently released their Social Media Report, as well as their Smartphone report, but what they’re most well known for are their TV ratings reports.

How is it all collected and calculated you might ask? An absolutely brilliant and entertaining video entitled “TV Ratings 101” walks you through the process – with puppets. That’s right, I said with puppets. Here are the two (as JESS3 describes them) macho, mildly self-obsessed with a touch of Anchorman-esque news anchors, Chip and Clay.

Before we show you the video, let me give you a little background on it first. ESPN was looking for a way to explain the Nielsen ratings process in a simple, yet interesting way. They wanted to keep the audience awake and engaged. That’s where the folks at JESS3 came into the picture. They created a 5 minute video they describe as “Schoolhouse Rock” meets “Sesame Street” – with a 1970’s ESPN Sports Center vibe – that walks viewers through the ratings process.

The end result? Something fun and entertaining, with a bit of nostalgia mixed in. Check it out.

JESS3 X ESPN – TV Ratings 101 from JESS3 on Vimeo.

What do you think? Do you understand the Nielsen TV ratings system better and were you entertained at the same time? Yeah, me too. Nice job ESPN and JESS3. Nice job!

To loop this story back to us bloggers for a minute, to me this shows the importance of video. Do you want people to come back to your blog? Do you want them to be entertained and engaged? Do you want your blog to be memorable? Get creative and put together a video. You don’t have to use puppets (although, how cool would that be?!). But just think of some ways you could use video to get your message across to your audience in an entertaining way.

Oh, and before you leave….just for fun, you have to watch their behind-the-scenes video which shows how the set was put together and more.

JESS3 x ESPN – TV Ratings 101 Behind The Scenes from JESS3 on Vimeo.

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