Session Title: Discover the Hidden Profits in Your Community
Speaker: Michele Price
Your Profits Like Puzzle Pieces Scattered In The Wind?
Being able to discover, access and leverage your hidden assets within a community is one very powerful way to see the big picture and what makes it important – all in one visual.
One thing bloggers and authors have in common, they both create entertainment and education ( depending on your niche). Bloggers, if you are wondering what else you have in common with authors, you will find out in our session at Blogworld (it’s more than you think)
In times past, to create the successful path for a best seller, you only had to write a kick-ass book. That period is long gone and frankly had frustrations for established as well as new authors. Who knew that the book game would change in an instant.
Even publishers are still giving authors some “not so stellar advice” right now in how to sell their books.
So if publishers are still in the stone ages with how they operate, how can you expect them to be able to advise you properly so you are getting the best results possible?
What do you want your experience with publishing and selling your book to look like?
Why are you writing a book?
Before you “GUFF” at me, let me share the reason why I am asking you this. The most un-asked question of authors right now when addressing their Publicity, PR and Marketing strategies is…
“What did you want to accomplish by writing your book?”
And while it might seem simple, you would be surprised how many cannot answer swiftly and succinctly.
If you answer is to sell books- DONG ( see the Gong Show Hook) here pulling you off the stage now.
Without knowing the “True End Game” what ever you put into place to get yourself seen, heard and publicized will be wasted money.
Ask me how many authors I know who have wasted their marketing dollars in trying to get proper attention for their books these past couple of years. It would have paid hiring me 1,000 times over.
How well do you drive on this new track of today’s readers?
- Do you know if your topic niche readers like digital or paper more?
- Do you know where they hang out online to talk about your topic?
- Do you know where they gather face to face?
- Do you know what they want to learn next?
- Do you know how their interests have shifted over the year before?
- Do you know whether they want another book or would they prefer an audio instead?
We will discuss these answers and much more at Blogworld LA on Nov. 3-5. You want to make sure you know them BEFORE you even think of writing that book.
Make sure you put Discover the Hidden Profits in Your Community on your schedule “must attend” sessions. ( A big surprise that day for someone attending).
“Come to BlogWorld L.A. and you’ll learn how to create better content, grow your brand, audience, and revenue online from the world’s most successful New Media content experts and Social Media innovators. More than 200 Speakers, 3 Days of Education and a Tradeshow Exploding with New Media Resources…plus great Networking Events too. Don’t miss it!”
Michele Price is the founder of Social Media For Smart People, a new media agency working with businesses creating branding relationships with bloggers, as well as implementing integrated & social media marketing for speakers and authors. Michele @Prosperitygal is the host of Breakthrough Business Strategies radio, Women in Business radio, and #Speakchat.