According to new data from International Data Corporation (IDC), more users will access the internet through mobile devices than through PCs or other wireline devices by 2015. Smartphones are outselling the simple cell phone and tablet sales are exploding, as are the development of them.
The new study says that internet access through PCs will first stagnate and then slowly decline over the next few years.
Here are a few interesting pieces of information the New Media Market Model found:
- Worldwide, the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world’s population will have access to its vast resources.
- Global B2C ecommerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7%.
- Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.
Does this new data surprise you? For all of us who make our living online, a piece of that $138 billion of online advertising sounds nice doesn’t it?