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Smartphone and Tablet Use to Surpass PCs by 2015


With the ever growing popularity of tablets, and smartphones getting smarter by the minute, it’s no surprise what a new study has found.

According to new data from International Data Corporation (IDC), more users will access the internet through mobile devices than through PCs or other wireline devices by 2015. Smartphones are outselling the simple cell phone and tablet sales are exploding, as are the development of them.

The new study says that internet access through PCs will first stagnate and then slowly decline over the next few years.

Here are a few interesting pieces of information the New Media Market Model found:

  • Worldwide, the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world’s population will have access to its vast resources.
  • Global B2C ecommerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7%.
  • Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.

Does this new data surprise you? For all of us who make our living online, a piece of that $138 billion of online advertising sounds nice doesn’t it?

Image: SXC


  • HDirect1001

    Smartphones I can see but Tablets? I knew they were popular but I guess I never realized how fast they were growing. Unbelievable how quickly technology can turn…  guess it’s time I should get my first iPad

  • Durant Imboden

    The “Internet” is just a delivery mechanism–i.e., a conduit for digital data and content of all types. It can deliver anything from e-mail to Web pages to streaming video to GPS data, on anything from a PC to a smartphone to a Roku box. So it shouldn’t be surprising that, as more  Internet-capable devices come on the market, existing devices (such as PCs) will become a smaller piece of the pie. For what it’s worth, I see tablets as being much more like PCs than like smartphones. They may use smartphone OSes (such as iOS or Android), but according to the survey data that I’ve read, they’re used more for Web browsing, etc. at home than as mobile communications devices. As someone once said, a tablet is like a “netbook without the keyboard.”

  • Ganar dinero por internet

    Most house holds have 1 PC but each person in the house has a smartphone, so to assume that more people will move from “dumb” phones to smart phones is not that far off, but a smart phone will never be able to play games online or download like a PC

  • Brian Johnson

    Haha.. i like your last words there. Yeah, it’s absolute nice to be part of that $138 billion. But we have to work extremely hard if we want to be part of it. Anyway, i totally agree with this recent study. With the sales of tablets already killing the sales of netbook and other products on the market, then it’ll be no surprising that tablet sales in the future will be even bigger than today, and have a huge chance to start eating laptop and PC sales.

    That’s the reason why Microsoft already outed Surface tablet with Windows Pro on it, in order to prepare for the fall of laptop and PC in the future. However, even though the rise of tablet will be the fall of PC in the future, i still think that the market for PC and laptop will still be pretty huge given that there are still many people who like using PC and laptop for being productive or playing games.

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