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28 Brilliant Bloggers Talk About Working With Brands


Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Working With Brands

Working with brands in an interesting way to monetize your blog. The most common approach is to simply join an affiliate program. You can also approach companies to ask for review products or negotiate other sponsorship packages, such as sidebar ads or conference attendee sponsorship. I’ve worked with tons of brands over the years, and the results have been a mixed bag. Some brands are extremely blogger friendly. Others still think that social media is a phase. In any case, I definitely recommend checking out the beyond brilliant Working with Brands post Michele McGraw wrote right here at the BlogWorld blog…and then head to the below posts for even more brilliant advice.

Advice from Brilliant Bloggers:

10 Tips for Working with Brands and PR Companies by Naomi Ellis

Before you start working with any brand, this is a post you should read. I love Naomi’s advice – her tips give you everything you need to know to get started. When I first started working with brands, these are definitely things I wish I would have known. Follow Naomi on Twitter @sevencherubs for more great advice.

Working with Brands: Reputation, Requests, & Saying No by Ashe

I love this post because it is a bit of a reality check. Working with brands can be awesome…but there is also the potential for some major suckatude. You don’t have to say yes, even if a brand approaches you. Not every brand is the right fit for you and your readers – and this post is a cautionary tale as to why that’s the case. After checking out the post, you can follow Ashe on Twitter @ashemischief.

Conference Sponsorship: What Bloggers Can Offer Brands by Leticia Barr

Conference sponsorship is an awesome beyond awesome way to work with brands as a blogger. This post by Leticia Barr gives awesome advice – especially about how to best work with brands so that the relationship is mutually beneficial without breaking conference rules. No conference, BlogWorld included, wants to kick people out so many sure you learn about their policy before working with a brand for conference sponsorship. After reading this post, check out Leticia on Twitter @techsavvymama.

BONUS: Preserving Your Integrity When Working With Brands I know this series is called “Brilliant Bloggers” but if you want to work with brands, you need to watch this video with David Segura, the CEO of Giant Media (@dseg10)

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about working with brands? Unintentional! Help me out by leaving a comment below with the link!

Next Week’s Topic: TBD

I’d love to include a link to your post next week – and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.


  • Barbara Rozgonyi

    Thanks for selecting such a well-rounded group of bloggers and posts, Alli! Lots of great information here.

    The wiredprworks.com post you mention is a recap of panel I moderated at the Midwest Moms Media 2011 Brands and Bloggers Summit in Chicago. Six brilliant mom bloggers and three captivating brands discussed how to improve brands and blogger relationships. Thanks to MJ Tam for coordinating the event and giving me the opportunity to participate.

  • Mark Pollard

    Hi Allison. Thanks for mention in the list. Much appreciated!

  • Julie Bonner

    Great list of posts Alli! Now to set aside some time to read them all.

  • Tauni


    This is a great round-up of articles on branding. I’ve seen a few, but I can’t wait to check out the others!  I will be encouraging my readers to do the same!

    Thanks so much for the mention!

  • Jaime Palmucci

    Thank you so much for including me, Alli!

  • Naomi Ellis

    Thanks so much for including my post. Love this collection of great inspiring bloggers and what a wealth of information. Naomi Ellis

  • Anonymous

    I posted here – about how brands can better work with bloggers….

    This is a wonderful list and so much great information!!  Looking forward to enjoying more from some of these new (to me) blogs!

  • bronnie marquardt

    What a great selection of posts! Now I just need to find time to read them all! Thank you.

  • Malok Mading

    It is a great list and awesome. My blog has some tips of personal branding, reputation growth and development. It may be helpful too though this information here is helpful. Thanks for sharing. You may check it here:malok-mading.blogspot.com

  • Michael Belk

    I am sure these bloggers appreciate the mention. You have discussed a great topic. BlogWorld looks like a lot of fun. If I was on the West coast I would be fighting to be there.

    • Allison

      Well, the good news is that we have an East Coast show every year too! So, if you can’t make it to our Las Vegas show in January, I hope you’ll stay tuned for the date/location of our next show. 🙂

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