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23 Brilliant Bloggers Talk About Sales Letters


Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Sales Letters

If you sell a product online, chances are that you use a sales letter to help promote that product. Every has their own idea of what a sales letter should and should not be, but the fact is that some simple convert better than others. I love the brilliant advice in the posts linked below – and yes, some tips contradict one another. Do what is right for you and your blog/products!

Advice from Brilliant Bloggers:

How to Make Salesletters Interactive by Michel Fortin

Way back in 2006. everyone was talking about Michel Fortin’s The Death of The Salesletter, where he made a bunch of predictions about the future of this kind of writing. I highly recommend reading it and drawing your own conclusions, but the post I wanted to talk about today is his advice on how to make your sales letters more interactive. This post gets into the nitty gritty technical information you nee to make a brilliants sales page on your website, and although it seems a little confusing and difficult, if you take everything step by step, I swear it’s not that hard! I’m actually bookmarking this post for myself for the next time I do a sales page on one of my blogs. After checking out the post, you can follow Michel on Twitter @michelfortin.

Are Long-Form Sales Letters Dead? by David Risley

People are announcing things “dead” all the time, and rarely is it true. However, in this post, David tells about his own experiences with sales letters and how long sales letters might really be dead, at least for some people. Good news – if you like this post, not only can you find more of the same all over his website, and he’s also the track leader for the BlogWorld LA 2011 Monetization Track. You can also find him on Twitter @davidrisley.

How to Write a Sales Letter by Brent Hodgson

New to sales letters? This is the post you need. Of course, there are lots of different ways to write sales letters, but this post gives you some basics so you can get started. After checking out Brent’s post, you can follow him on twitter @brenthodgson.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about sales letters? Unintentional! Help me out by leaving a comment below with the link!

Next Week’s Topic: Working with Brands

I’d love to include a link to your post next week – and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.


  • Lara

    I’m absolutely LOVING the Brilliant Bloggers series, Alli! 🙂

  • Mestiko

    With templates that automate writing sales letter these days writing a sales letter can be a breeze. Sales letter does not have to be very long so that it looks like one will never get to the end. All sales letter whether long or short will convert as long as it is written convincingly.

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