The growth of smartphones continues to be on the rise according to a recent study released by Nielsen. The data shows that 40% of mobile phone users own Smartphones.

As far as the operating system, Android OS comes in first place with 40%, while Apple iOS is in second place, with 28 percent. Be sure to check out this map to see which state you live in – Android or iPhone.

The survey also covers possible future trends with those who say they want to purchase a smartphone in the next year. One-third said they would like an Android device and another one-third said they would like an iPhone. (I personally just went with an Android device and love it.)

Android is in the lead as the “Next Desired Operating System” with those who typically purchase the latest technology first.

As for the “Not Sures”, those are  people who purchase the latest technology gadgets later on and who don’t see its value as much as the “Innovators”.

Why do you think there’s a slight swing (40% as opposed to 32%) to an Android device with the “Innovators”?