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New Apple CEO Tim Cook’s Letter to the Apple Staff


Tim Cook, CEO Apple

After the news of Steve Jobs’s resignation as CEO of Apple and the fast appointing of new CEO Tim Cook, Cook didn’t waste any time reaching out to the Apple staff. In this letter, which ars techinca obtained, Cook reassures the staff that the company is not going to change and that he’s looking forward to the years ahead.

The letter went out early this morning.


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


Techinca has confirmed their source is trusted and has been verified.

If this letter is indeed the real deal, it’s good to see Cooks is enthusiastic about the years ahead with Apple, but has every desire to not change the company and continue to make amazing products.


  • ericabiz

    Ars “techinca”? Might want to double check that…

  • ericabiz

    Ars “techinca”? Might want to double check that…

  • James Dabbagian, M.A

    Good to know he plans to hit the ground running…And iGod Jobs will always be nearby, since he’s the Chair of the board now. 

  • ganar dinero

    I just hope he has the guts to have his own vision instead of just playing “what would Steve do” throughout his career. Steve’s vision worked because it was his. Nobody can have that level of success while trying to follow someone else’s dreams, even if that someone else is Steve Jobs.

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