Twitter founders – Ev Williams, Biz Stone and Jason Goldman – have announced their latest project together under The Obvious Corporation. Stone revealed back towards the end of June he was leaving Twitter and pursuing other projects as he relaunched The Obvious Corporation.
We now have a glimpse into what their first project is – Lift.
Lift is an app that is being described as a way to help you achieve your goals through positive reinforcement. After signing up, I received this email:
We’re not ready to let people in yet, but when we are, we’ll make sure you get an early invite.
What is Lift? We’re interested in ways new technology can help unlock human potential, especially through the use of positive reinforcement. That’s all we can tell you right now.
So, since we don’t have a ton to tell you about Lift the product, here’s a little bit about Lift the company:
We’re a small San Francisco-based startup. There are three of us full time, Tony Stubblebine (me), Jon Crosby, and Connor Montgomery. We also have some part-time support from the folks at Obvious. If you want to get in touch with us, I’m probably the best person to reach: firstname.lastname@example.org
ReadWriteWeb has a little more information about the project back when it was called Mibbles. I’m glad they changed the name.
When Stone made the announcement about re-launching the company, he made it clear they would align themselves with projects that would make the world a better place. Achieving your personal goals with positive reinforcement sounds like a great place to start.
I’ll let you know the details of this project as I find out more. What do you think of The Obvious Corporation’s first project?