If you picked up the September, 2011 issue of Inc. Magazine, you may have just seen BlogWorld featured on page 14! (If you haven’t, read on, or go snag a copy today).
Our very own Rick Calvert and Dave Cynkin are featured in the Spotlight on Social Media section. Rick talked with INC about how BlogWorld has changed over the past four years, whether or not you should outsource your social media content, and how social media and blogging are continuing to evolve. (Click to enlarge)
My favorite quote (on whether you should hand off your social media efforts to someone young or do it yourself):
You have to do this yourself. You can’t hire someone to do it for you. Would you take a kid out of college or an intern and make him your CMO? Social media can have the impact of a major advertising campaign. Do you put an intern in charge of that? Lisa Barone of Outspoken Media says, “You are not too old to learn social media; you’re just lazy.” That’s the truth.