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Google Wants You to Give Your Friends an “Email Intervention”


If you use Google‘s email system Gmail, I am sure you have seen the “Email Intervention” video at the bottom of the screen as you logged on yesterday. I did, but I didn’t have time to check it out. Come to find out, it’s a new campaign by Google designed to “Save your friends from outdated email”.

The site Email Intervention, guides you through the steps of “saving” your friends from using archaic email systems. Just below the “Start the Intervention” Button it reads: “You’ve probably already improved the lives of your friends and family members by helping them switch to Gmail, but what about that one friend who still hasn’t made the switch? It’s time to take a stand and stage an intervention. Don’t worry. We’ll help you out.”

In only three simple steps you can come to the rescue of your friends who are using “those other” email companies and help them make the switch.

Here’s the video. Enjoy.

Did you receive or try to give an email intervention?


  • Hesham Zebida

    I saw the video today in my Gmail, but didn’t actually watch it because I thought it was a banner lol or maybe because I am always in a hurry to check my emails while having my morning coffee, so I just logged in without watching the video!

    Now I remember it was having the thumb of that guy in the video :)I personally think that Gmail is the best email service ever, and I am really comfortable with it, but that doesn’t mean I will invite others to use it as each person has her/his own setup and I don’t think this will save their lives!Oh Google!

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