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Grocery Chain Publix Gets Their Facebook Strategy Right

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According to TampaBayOnline, grocery chain Publix gained 100  friends a minute the day they launched their Facebook page. It seems they get it and their strategy was spot on. They currently have over 18,000 fans.

What are they doing exactly? You can’t purchase anything directly from the site and they’re not offering fans any special deals or offers. What they do have are lists of their BOGO deals, recipes from the Publix Aprons cooking brand and a place to learn about the Publix store brand products.

The page is very well organized and set up so you can browse and find exactly what you are looking for.

Believe it or not, this is Publix’s first experience with social media. A spokesperson for the store said, “we are excited to have a new way to communicate with and engage our customers”.

Having a Facebook page also allows fans of your store, brand, product or website to express their love, which you can see clearly happening on the Publix page.

What can we as bloggers take away from this example?

  • Find out what people visiting your Facebook page want to see
  • Make sure your page is well organized and easy to navigate
  • Give your fans a reason to come back to your page over and over again
  • Interact with your fans and let them know their comments are appreciated

Do you have any other Facebook tips to add?


Feedback

3
  • Michael VanDervort

    Thanks for the nice write up, Julie.  I am the social media community manager at Publix. We are thrilled with the response we have received so far!

  • Akanshgulati

    Julie i liked the article but i am little confused about my facebook page.i made one for my blog but not satisfied.is there any way i can get for fans for my page without paying few bucks?

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