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Is “Blog Every Day” Overrated Blogging Advice?


When you started out blogging, whether it was 5 years ago or last week, were you told to “blog every day”? Did you read that blogging every day was the only way to grow your numbers and make more money?

In a guest post on Daily Blog Tips, Ali Luke says that is the most overrated advice she’s received. She gives a few reason why this might not be the best piece of advice for you to follow. Some of the reasons include:

  • You’re wasting your time – When you first start out, you have virtually no readers
  • Readers don’t necessarily like it – Is information overload causing some of your readers to unsubscribe?

She has a few more reasons why you should consider not blogging every day, which you can read here. She also points out that there are cases when blogging every day does work.

For example, if you write a newsy or entertainment type blog, you’re obviously going to blog every day to keep your audience up to date. She also mentions if you do short and to the point posts, like Seth Godin, then readers may not have a problem with the daily posts.

Do you think the advice to “blog every day” is overrated?

Image Source: SXC


  • Anonymous

    I think more than blogging every day – it’s important to blog on a consistent schedule as much as possible … whether that’s once a day, three times a week, or once a week!

  • Susan Wilcox

    I don’t think I’ve ever heard the blog every day advice, but I hear “Blog regularly” a lot. And that, I think, is a lot more important than frequency. Having said that, I’ve been blogging every day for nearly a year, but that’s more because I wanted to see if I could do it, not because of advice received… once I get to the year mark, I’ll probably back down to 3-4 days a week. And I definitely agree that blogging every day does overload people– I don’t have the same people (for the most part) commenting every day, just because they don’t want to visit my blog that often.

  • Ryan

    I’ve heard this mantra quite a few times and I also tend to disagree with it.  I think it makes sense so someone gets in the habit of writing, but usually people don’t have time / the will to pump out a creative, well thought out post everyday.  It seems a bit unrealistic, kinda like running a marathon when you just quit smoking.  I’d say focus on the thing that matters more, quality rather than quantity.  Just my 2 cents.

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