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The Art of Volume


My favorite scene in The Bucket List is when Jack Nicholson makes a crucial decision:

He’s going to kiss the most beautiful girl in the world.

Confused, Morgan Freeman asks him how specifically he plans to accomplish that.

And in one word, Jack says it all:


If you want your voice to matter.

If you want people to following your thinking.

If you want to build a value-forward digital platform.

If you want to out-write, out-publish and out-position the competition.

If you want to make a name for yourself and a bank account for yourself.

Volume is the vehicle.

That’s the one-word marketing strategy that I used to make all my money.

AND KEEP IN MIND: Volume is not the only vehicle.

But in my experience, it’s the vehicle that trumps all others:

  • Volume trumps accuracy. It doesn’t matter if you’re right – it matters if you’re everywhere. Are you perfect or prolific?

  • Volume trumps knowledge. It doesn’t matter if you know what you’re doing – it matters if you’re doing a ton of it. Are you stopped by not knowing how?

  • Volume trumps winning. It doesn’t matter if you come in first – it matters if you come to play everyday. Are you keeping the game going?

  • Volume trumps talent. It doesn’t matter if you’re good – it matters if you’re visible. Are you winking in the dark?

  • Volume trumps popularity. It doesn’t matter if everybody likes you – it matters if everybody remembers you. Are you

  • Volume trumps rationality. It doesn’t matter if you’re logical – it matters if you’re liberal. Are you giving gifts worth telling people about?

  • Volume trumps order. It doesn’t matter if you’re put together – it matters if you’re putting something down. Are you afraid of spilling your head out?

  • Volume trumps influence. It doesn’t matter if you’re persuasive – it matters if you’re pervasive. Are you trying to change people or trying to surround them?

  • Volume trumps placement. It doesn’t matter if you’re in the right place at the right time – it matters if you’re in a lot of places. Are you in enough?

REMEMBER: Volume is the vehicle for being heard.

Go publish something.

Image Source: SXC


  • Anonymous

    I see your point here. I’m just concerned about the note on accuracy. I still believe that being accurate is important.

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