Over the past 6 years of working in the new media space the one thing I get asked as great deal by content creators is the question “Is my show advertiser ready?” The answer to that question is really multi-part, and I want to take a few minutes and talk about how to make sure your show is advertiser ready. There are some tips in this video that will put you in the front of the pack when it comes to getting an ad deal with companies like mine, and other firms in the space that help new media creators make a living.
I base this commentary on having executed over 100 podcast advertising campaigns in the past 6 years, with 1000’s of podcasters on advertising buys. Having a show on the web today is a lot more then just strapping on a microphone or flipping a camera on. Yet the steps to set yourself up for success is not that difficult.