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Using Social Media to Go Green on Earth Day


In 1970, U.S. Senator Gaylord Nelson proposed a bill designating April 22nd as a national day to celebrate the earth. Today, Earth Day is celebrated across the globe! Here are just a few ways the movement has spread to social media, allowing people to get involved, share their activities, and find new ways to help the environment.

Picnic for the Planet:
The Nature Conservancy has organized the Picnic for the Planet for Earth Day. There will be picnic meetups in over 400 locations around the world and to make it easy to plan, they have included favorite picnic recipes from a variety of chefs. The conservancy is also asking picnic-goers to share photos and videos from the events on social networks using the tag #picnic11.

Billion Acts of Green:
Billion Acts of Green, from the Earth Day Network, is motivating people to help the environment (and be counted). You can pledge your act on their site, which updates on both Twitter and Facebook.

Earth Day Live Chat:
Join a 24 hour live global chat sponsored by Wiki Peace. The event promises to feature prominent speakers and hopes to organize global action towards peace and environmental preservation.

Green Your Home Challenge:
Recyclebank has launched the Green Your Home Challenge as a way of empowering consumers to go green, while spring cleaning their homes. Contestants upload photos of green deeds and refer friends to qualify to win thousands of dollars worth of prizes.

Local Businesses:
Several companies, including Starbucks, Lowe’s and RadioShack, have taken to Facebook to provide offers to their fans and spread their Earth Day messages. Starbucks is offering a free cup of coffee to customers that bring their own travel mugs to be filled. RadioShack is encouraging people to trade in old electronics for discounts on new ones! Lowe’s is giving away one million trees today to customers who walk into their stores.

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