… by Srinivas Rao
A few months back when I spoke at Eye 4 Travel, which is the travel industry’s big social media event, the guys at Fox Rent a Car came to me and said, “we’re doing everything with our blog you said not to do during your speech. What do you think we should do instead?” In passing, I said, “send a group of bloggers on a road trip since you’re rental car company.”
To my pleasant surprise a few weeks later they contacted me and asked for my help in putting together the campaign and pulling a team of bloggers together. Two of the team members, Matthew Kimberley (who just published his first book) and Lauren Rains (a rising star) have already been selected. Fox Rent A Car is looking for two additional members to joint the team. This won’t be any old road trip either. At every destination Fox is working with different organizations to setup up sponsored activities, tweetups, meetups and more. You’ll be blogging and tweeting about the whole experience for 16 days.
So how do you enter? Show us your blogging skills by doing the following:
- Tell us why you should go in a 30 second video clip
- Upload your Video to the Fox Roadtrip Facebook Contest Page
- Tweet your Video with the #FoxRoadTrip
For those of you who are thinking things like:
- I don’t have enough subscribers
- I don’t have enough followers on Twitter
- I’m not sure if I’ll win
You should know that what we’re going to be looking for the most creative bloggers to help Fox create killer content for their social media presence. That means, whether you’re a rising start or a veteran, we’re interested in you. Even if you don’t end up winning, this is a great opportunity to connect with other bloggers and grow your network. Lauren Rains ended up on this team because she was a participant who didn’t win in a previous campaign I had put together for a client. So just by participating you might have opportunities open up to you that weren’t there before. Not convinced and want to know more?
- Check out what Lauren Rains Has to Say About the Trip on Her Blog
- Matt Kimberly is guaranteed to keep you entertained for the duration of the trip
The contest ends April 29th so get your entry in ASAP.