In the book, The View From the Studio Door, Ted Orland made the following observation:

“Art made for a specific audience has a far greater chance of generating a response than art cast to the winds in hopes that someone will response to it. Living in – and producing for – some small corner of the world is the daily regimen of the overwhelming majority of artists at work today.”

I couldn’t agree more.

And since I’ve been blogging and writing books for close to ten years now, I thought it would be appropriate to officially define my ideal audience.

That’s why I’ve included a new link on my blog called, “About You.”

Here’s what it says:

Welcome! This blog is where you belong if:
You want to matter.
You want to stay rare.
You want to inject soul.
You want to delete average.

You want to play for keeps.
You want to reach the world.
You want to capture heartshare.

You want to give yourself away.
You want to focus your face off.
You want to treat people like people.
You want to humanize the workplace.
You want to reach and engage the people who matter most.
You want to be taken seriously by the people who matter most.

You want to stamp out anonymity.
You want to slay your inner editor.
You want to give your river a voice.
You want to take the road less traveled.
You want to command attention everywhere.
You want to help people fall in love with themselves.

You want to advocate against normality.
You want to wage a war against the status quo.
You want to live the legacy that’s in your heart.
You want to overcome your addiction to permission.
You want to express yourself diversely and relentlessly.

You want to elevate your hireability, employability, listenability, trustability, findability, buyability and yessability.

If those things are not important to you, that’s totally cool.

No hard feelings.

JUST KNOW: That’s who I am, and that’s what I write about.

Hope you choose to stick around. Because I’d love to become part of your life in some way.

LET ME ASK YOU THIS…
Have you defined your ideal audience?

LET ME SUGGEST THIS…
When you do, post it publicly for them to see.