Would you cover the outside of your house with advertising in order to have your mortgage paid? Obviously some people are willing, as Adzookie put up a form and thousands have reportedly filled it out.
Here’s what they propose:
We’re looking for houses to paint. In fact, paint is an understatement. We’re looking for homes to turn into billboards. In exchange, we’ll pay your mortgage every month for as long as your house remains painted
Here are a few things we’re looking for. You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 – 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we’ll repaint your house back to the original colors.
I have the same problem with this idea that I have with Twitter users who sell their profile background and bloggers who cover 75% of their blog with Google adsense and advertising spots … it’s hard to take them seriously and not feel like they sold out. And, in all honesty, it’s hard to take the advertiser seriously. While some companies may feel they are thinking “outside the box” or they are getting shock value – I have to wonder if there’s a more positive and tactful way to go about it.
I’ll be curious to see if they follow through on this project, who advertises, and where the houses are located.
Would you do it?