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April 2011

Do We Really Need Another Blog About Social Media?

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Earlier, I was talking to a friend about my job, and she mentioned that she’s really been enjoying learning about Twitter and Facebook for her job. She’s a great writer, so I asked her if she ever considered running her own blog about the topic.

“Sure,” she replied. “But it seems to me that there are already hundreds, maybe thousands of blogs out there about social media. Do we really need another one?”

Is this niche too crowded?

She’s right. It’s not just social media – it seems like the make money online/online marketing niche is getting more and more crowded every day. When I compile my Brilliant Bloggers posts, there’s never a shortage of bloggers writing about SEO or copywriting or social networking strategies or whatever the new media topic of the week may be. My feed reader is overflowing, and every day, hundreds of links about social media and other online topics pass through my Twitter stream as people work to promote their work.

And I love it – I enjoy reading interesting posts. But at the same time, one of my pet peeves is seeing new blogs pop up that are saying the same thing that could be found everywhere else. Do we really need another blogger giving us Twitter tips? Do we really need another blogger writing about how because to market your blog on Facebook? Do we really need another blogger selling another e-course or ebook or whatever about promoting your posts?

Yes. We do.

Because here’s the thing – although this is a super crowded niche, if you have a real passion for new media, I want to read what you have to say. Maybe I’ll be interested in your point of view. Maybe it won’t be for me. But you’ll find your fans, as long as that passion for the industry shines through. As long as you let yourself come through in your posts, your blog will have something special that no other blog has.

Believe me, I’d like to tell you to stop. I’d like to say that we have enough – but we don’t! Every day, I’m amazed to find intelligent bloggers who have original ideas about the same old topics. The best is when I find a gem that is so smart that I’m mad I didn’t write it myself. You don’t have to be someone who’s been blogging for five years to write such a post – in fact, often the newest bloggers have fresh opinions that throw my mind for a loop.

I hate reading thrown-together blogs that people start without much thought just because they think blogging is an easy way to make money. I hate seeing blogs that have no personality, that are filled with content that is essentially rewritten posts from other sites. But if we’re being honest, that’s not what most bloggers are about. Most bloggers love this industry and really do want to get their opinion out there.

And I want to read it.

It is undeniably harder to stand out if your niche is crowded, but for bloggers that truly are passionate, it isn’t impossible to be successful. There’s always room for one more. In my opinion, no niche will ever be so crowded that someone who is passionate about the topic shouldn’t start a blog if that’s what they really want to do. The water’s fine; come on in.

So yes, we really do need another blog about social media (or whatever your overcrowded niche of choice may be). We need you. There might be a million other blogs covering the same topic, but only your blog has you.

Mastering Your Mobile Marketing Mojo

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… by Doug Devitre

The power of a computer in the palm of every person enables our society to receive, disseminate, and share information faster than ever before. The mobile phone we once relied on only made calls. Now we can watch videos, communicate face to face, and share documents from anywhere, anytime, and in any format.

Entrepreneurs can now be more flexible in servicing client needs with minimal investment and without being physically present. Innovations like cloud computing, mobile video, and apps systematize business operations. The time saved by integrating these into practices gives professionals more time to focus on prospecting, appointments, and sales opportunities.

Cloud Computing
Take a look at the My Documents folder of your computer and ask yourself which documents do you send out most to clients, customers, or partners on a regular basis. A company brochure saved as a .PDF, template employees can edit in a .DOC. file format, or .XLS spreadsheet that others can perform calculations from the equations you create.

Two tools www.Box.net and www.Dropbox.com will store the documents others request online and give everyone quick access to preview, download, and share. Every document and folder of documents is assigned its own unique hyperlink.

Download the apps for Box and Dropbox to your iPhone, Blackberry, etc. and when logged in all of your documents will be ready to share right from your device. This way when you are sitting in the fast food drive thru and someone requests your company brochure you can send it without waiting until you get back to the office.

Vivacious Video
Would you rather watch a 2 minute video or read a 500 word article? Personally I like videos because they explain advance concepts with visuals rather than trying to interpret text. YouTube videos are different than other video hosting providers because they can be watched on most devices just like they can be on a computer. Every video uploaded to video is a link. This link can be shared by email, text message, Facebook, or Twitter and watched on the mobile phone when clicked.

Instant Lead Follow Up
A website that asks for customer contact information in exchange for a special report, product offering, or service inquiry must be responded to quickly or lose the opportunity. The contact information can be emailed to you however few people check their email every 5 minutes. In addition to the receiving the lead by email set up a system where you receive a text message. Every mobile phone carrier has an email to text message address. Find yours here. Include this email in your website follow up system in addition to your business email address so that when someone inputs their contact info you receive both a text message and email in order to follow up.

Apps
The mobile phone that rests in your pocket runs applications very similar to the ones on your computer. Although they may not have the same functionality the ability to access contacts, documents, and budgets make it is easy to follow up on the fly. Some of my favorite iPhone apps are Box.net for online document storage, Kayak for booking travel, Tripit for storing travel plans, and Groups for email groups and group instant messaging.

Small business owners have many options to run their business while on the road and there is no one single solution. Those options can be customized to fit your specific needs by innovating solutions that the provider may not have intended. The more creative, practical, and succinct you are at arriving at your objectives the easier it will be to make more money from your mobile device.

Doug Devitre, Chief Experience Officer of Doug Devitre International, Inc. helped real estate professionals, brokers, and associations save money, time, and creates value using affordable technology solutions all over the world. Join Doug on the conversation on Facebook, on Twitter @DougDevitre or subscribe to Doug’s blog to get the freshest ideas on how to use technology in real estate.

I Like Bubble Baths, the Color Pink, and Titanic – and I’ll Blog Circles Around You

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Lisa Barone has been one of my favorite bloggers since I first started habitually reading the Outspoken Media blog back in December. Why didn’t you people tell me about her blog sooner? Jerks. Anyway, earlier this week, she wrote a post that resonated with me to the point where I felt like I had to sleep on it before leaving a comment. And because I have some kind of genetic mutation that makes me incapable of writing brief comments like most normal people, that initial thought grew overnight into it’s own post…this post…a post that it pretty important to me, so thanks in advance for taking a moment to read it.

Which reminds me, I need to thank you all for reading more often. That’s a post for another day.

If you haven’t read Lisa’s post, I invite you to do so now. The gist of it is that we need to stop thinking of solutions to the “problems” of being a career-mined woman (especially a woman in a tech-related field) because the gender stereotypes are just that – stereotypes. Being meek, being someone who has trouble speaking up, being bad at math/science…they’re personality traits, not predispositions for women. Furthermore, as women we need to stop dragging one another down.

And she’s right, every word of it (at least in my opinion).

I enjoy being a girl. 🙂

Except there’s one problem. I fit almost every female gender stereotype out there. I love taking long bubble baths with a glass of white wine, wearing lots of mascara and pink frilly dresses, and crying my eyes out as I recite every word of Titanic. I used to think I was more of a tomboy because I like video games and zombie movies, but let’s be honest; there are tons of geeky girls out there just like me. Some of my hobbies might be less common, but I still fit into the glittery girl column.

But we’re talking about business here. So in business? Well, yes, I do often choose a less financially rewarding route and instead go for jobs were I love the community feeling. Yes, I do often choose to associate with those “below” me rather than those “above” me. Yes, my work does sometimes get put off because I need to get housework done.

Here’s the thing though: whether these are indicative of being a woman or not…why do they have to be negative things? “Stereotype” is a word associated with negative qualities, but I think the things that make me fit the female stereotype make me better at my job as a blogger. Perhaps it is because I’m female that I can blog circles around you. Okay, maybe not you, dear reader, because you know I love you…but a general “you” – as humbly as I can make this sound and although I still have tons to learn, I think I’m damn good at my job. I’m proud of what I do in this industry.

And part of my accomplishments are directly related to these “female qualities” that Lisa suggests are not inherently female at all and others suggest that are challenges we need to overcome. For example:

  • I choose to work for clients that pay me less but give me a better social climate. As a result, I feel more comfortable with what I’m writing, make friends more easily despite my social anxiety, and feel happier to wake up for work every day…and because of those things, my comfort and happiness shines through in my work and I land more clients.
  • I often don’t speak up right away, like a man would in a business meeting (or so some people believe). Because I choose to listen a reserve my thoughts, I learn more about the situation and can give a composed argument stating my case later. I like to joke that I’m always right…but the reason I win most arguments is because I take time to think about things and don’t argue points when I’ve taken some time to realize that my gut reaction was wrong.
  • I’m bad at math and science; it’s true. But because I’m female, I’m more likely to ask for help (or so the stereotype says), and overall, that makes me a strong employee to have around because I get the job done faster and better than someone who plows through things alone.
  • I’m an emotional person. Because of that, I’ve written some blog posts that tap into this emotion and really connect with people. Someone who’s not as emotional as me couldn’t do that.
  • I often choose to work with people who I can help (i.e., friending “down”) rather than people who can help me (i.e., friending “up”), but I’ve found that this creates really karmic relationships. People don’t forget that I’ve helped them, and although they might not be able to do anything for me today, but you don’t know where that person will be in life tomorrow. Really great people are willing to help me today because I’ve helped them in the past when they needed it – and now they’re able to do so.

I could go on, but my point is this: Why do we have to see then things that make us “female” as bad?

Men and women are statistically different when you look at averages, but for some reason, women always seem to twist it to be that women aren’t as good as men. We are; we’re just different. Why isn’t that okay? In fact, why isn’t that celebrated in the blogging world? Why, when the conversation turns to gender, do the posts fall into one of two categories: 1) Females in business have to work hard to overcome more problems then men or 2) Too many females are perpetuating the stereotype.

I don’t want to overcome anything and I don’t think I need to change who I am. I’m an awesome business owner without need to be more “male.”

Why, instead of seeing all these challenges that we have as female, don’t we see blessings?

Why isn’t it okay for me to be stereotypically female and for Lisa to give the middle finger to the gender rules (at least in her business life, because I have no idea how much pink is in her wardrobe)? Why can’t we both be awesome at our jobs?

We can. We are.

There doesn’t need to be a line drawn in the sand. It doesn’t have to be right versus wrong. Neither of us have to change. We’re both strong entrepreneurs, whether we have traditional female qualities or not.

I’m a successful feminine business owner – and I’m proud of that.

Five Things to Keep in Mind When Planning a Tweet-Up

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With BlogWorld New York right around the corner, you and your friends might want to consider meeting up. You can have a general tweet-up for anyone in your circle, you can have a tweet-up for people who participate in in a Twitter chat every week, or a Tweet-up for members of your blog community. Meeting old and new friends is one of my favorite parts of BlogWorld, and by taking charge of planning a meeting, you can make sure you actually cross paths with the people you want to see or meet.

If you’re going to plan something, though, here are a few things to keep in mind:

  • Don’t compete with the event.

Of course, we here at BlogWorld want to see your cute little tushies in seats at sessions, but there’s a more practical reason I’m recommending that you plan tweet-ups when BlogWorld is not happening – people in your group might want to actually attend, and you’ll put them in an awkward situation if you try to plan something at the same time.

  • Choose a budget-friendly option.

You might want to check out that hot new steakhouse or go to a ritzy Manhattan bar for drinks, but be aware that some members of your group might not be able to afford expensive options. You don’t have to eat at McDonald’s, but look for a restaurant or bar that is budget-friendly or plan to meet at one of the office BlogWorld parties.

  • Be open to meeting new people.

You might look forward to seeing your friend from the other side of the world, but at BlogWorld, everyone is being pulled in multiple directions. Instead of insisting on one-on-one time or having an exclusive party, be accommodating. When you welcome friends of friends, you’ll only build a stronger network.

  • Have fun, but monitor your alcohol intake.

The alcohol flows at most conferences, and BlogWorld is no exception. Keep check of how much you drink, though. You don’t want to be hungover for the next day of activities or, worse, forget about all the wonderful conversations you had with other attendees. Have a good time, but pace yourself. If you’re planning a Tweet-up, you might actually want to plan something away from the bars to avoid problems with it.

  • Be safe.

It goes without saying that when you attend any kind of Tweet-up or party, make sure you’re safe – walk home with friends, be aware of your surroundings, etc. If you’re planning a Tweet-up, keep safety in mind. Plan it at a location that is in a safe, well-lit area, and make sure that every can get back to their hotel as easily as possible.

Last year, I attended Tweet-ups and planned them as well – and in both cases, it was a great experience. Networking is really at the core of this event, so I definitely recommend meeting as many people as possible, and don’t be afraid to plan your own to mini-event to ensure you see the people who are important to you!

16 Brilliant Bloggers Talk About Affiliate Programs

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Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge link of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Affiliate Programs

Affiliate programs are great for making a little extra money with your blog, and for some people, they’re major money makers. I’ve personally used Amazon’s program with some success, and you can also consider working with individuals to promote their products (for example, I have an affiliate program for my Freelance Writing ebook). Affiliate programs are often most closely associated with Internet marketers, but they can work for all bloggers, whether you blog about making money online or parenting or gardening or sports or anything in between. Today, I’ve got some great advice for you on this topic from some truly brilliant bloggers!

Advice from Brilliant Bloggers:

20 Tips I Used To Make $90,336.65 With Amazon by Chris Guthrie

Who doesn’t want to make nearly six figures as an Amazon affiliate? I met Chris randomly for a few minutes at BlogWorld 2010 while making a video about the event, and afterward, I looked up his site – and was so glad I did! To call Chris brilliant is an understatement. This post about his success on Amazon is a great place to start, but don’t be afraid to explore – there’s a lot of gold on his blog. After checking out the site, make sure you follow him on Twitter @ChrisGuthrie.

Are You Practicing “Spray And Pray” Affiliate Marketing? by David Risley

Many bloggers don’t find success as affiliates because they just send out a message (spray) and hope that some people bite (pray). In this post, David talks about the problem with this approach and better ways to make money with affiliate programs than just crossing your fingers that someone will click your link and make a purchase. After you check out the post, don’t forget to follow David on Twitter @davidrisley.

8 Principles for Effective Affiliate Marketing on a Blog by Pat Flynn

I love this post from Pat Flynn because it isn’t the typical “here’s how to rank high on Google for a search term and add affiliate links” post. While that can be a great approach, it’s not going to work for every blogger. Pat’s post instead gives advice on how to be successful as an affiliate with a site full of awesome content. Check it out and then follow Pat on Twitter @patflynn.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about affiliate programs? Unintentional! Help me out by leaving a comment below with the link!

Next Week’s Topic: Working with a Virtual Assistant

I’d love to include a link to your post next week – and if you head to the Brilliant Blogger Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Andrew Zarian (Guys From Queens Network) Says: ‘Be Consistent’

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I recently had the chance to chat with Andrew Zarian – founder of Guys From Queens Network, a web based television network covering a range of topics – from Technology to Entertainment and more. Andrew was willing to divulge his advice about finding sponsors for your show, and his key piece of advice (which works for anyone generating content) is to “Be Consistent”!  Here’s what else we talked about:

What was your initial goal for starting Guys From Queens Network?
My initial goal was to keep me busy! I had just recently gotten laid off from my IT job. I was about a month into looking for a new job and I was just trying to keep busy. It was a hobby. I’d never tried podcasting before, I didn’t know much about it. I was a big fan of radio growing up, so I decided I was going to start doing a podcast with one of my friends. It kind of spun into a full time job within 6 or 7 months. It became a real thing and a year and a half later, we started making some money. It kind of spun into what it is now. I had never gone into it with the goal of, “I’m going to create this network and I’m going to make a lot of money.”

I see you started off in podcasting, what made you switch to video?
I did a couple audio podcasts and I kind of wanted to get some feedback from the audience. We discovered Ustream, Justin.tv, and Stickam so we kind of moved it into a video-themed show. It’s pretty much always been a video-based show, we just have a podcast format because we release it in audio and video.

I kind of wanted that connection with that audience. It’s totally different when you’re in a room with a person and talking with them, or when you’re broadcasting and you see 5,000 or 6,000 people. You see their comments and it’s kind of a connection because you change the way you do the show, because they’re interacting with the show.

What is your main content focus and has that shifted at all over the past two years?
We started off, it was a variety show. The network is pretty broad, we try to have something for everybody. We have a comedy aspect, we have a shock-jock type show, we have a tech show, we have a men’s call-in show. We try to base our network for everybody. That’s our goal. We want to attract as many people as possible.

The core has always been technology. That’s something we can’t ever eliminate. So we try to cater to them a little more than anything else.

What shows did you launch with?
The first show was the Andrew Zarian show.

And how did you choose to add shows after that? Were you going for more variety?
We started off with that and then one of the viewers wanted to do a technology show. He reached out to me and we tried it a couple times. It worked great. We have a couple viewers who became part of the network. A couple people I knew that wanted to get into this field ended up coming on board. So, it’s just here and there we added shows and it grew.

You say it took some time to start making money with the site. Did you search for sponsors initially or did you wait until you grew your audience? How did you go about monetizing the show?
I never wanted to reach out to sponsors without having the audience. I know a lot of people want to monetize, and you need to monetize if you plan on doing this long term. But you need to realize you need an audience and a certain type of demo that’s going to attract advertisers. I really waited, about a year, until I started looking for an advertiser. We reached out to a number of companies early on, but we didn’t hear back because we didn’t have any press or any name-recognition, but we started off with GoDaddy, Audible and some affiliate stuff. About 8 or 9 months ago Hover reached out to us. They’re big supporters of the network, they really push the network. They’re long-term sponsors of us.

I would advise everyone, it’s always great to look for sponsors, but many times they’ll reach out to you. I was told by somebody that’s really involved with this, that there’s more companies looking to spend money than there are looking to accept the money. So you’d be surprised!

What types of marketing do you implement to drive readers to the site and shows?
I’m always a big fan of providing good content. If you do good content, people will come. I really haven’t pushed online. Facebook and Twitter are a huge huge help. If you tweet on something interesting, people will find you based on that.

So, How much time does the network spend on social media?
We have interns constantly on Facebook and Twitter, monitoring what people are saying, and will Tweet about it, we’ll reply. Pretty much all day we’re on!

Now, what about your blog? How does that work tie in with the shows?
We just started doing some blogs, about six months ago, so we’re taking it slow. We’re looking to add more that tie into what we talk about each week. The blog has been kind of separate but we’re bringing it all together so the blog is an extension of what we do on the shows.

If you could offer one bit of advice for someone new to podcasting or video blogging, what would it be?
Try to get through 22 shows. If you can get through 22 shows, you know that you have something good. I notice a lot of people give up after a couple weeks because they realize it’s not working out the way they’re doing it, it’s not what they expected. I would tell people to stick to it for at least 22 weeks because you’ve got to craft and fine-tune what you’re doing.

It’s a funny question, because I have a hard time explaining to someone that there are no shortcuts. People think that there’s some switch you turn on and you get an audience. It’s a combination of things. You really have to keep doing it and be consistent. If you’re consistent, you’ll grab a couple of people. But don’t be discouraged if you only have ten or twenty people watching.

If you’re reaching out to 50 people, and those 50 people are going to tell somebody, you’re going to grow what you’re doing. That 50 could easily turn into 1000. If you’re consistently putting out a decent product. The worst thing you could ever do is say, “Ah, I’m not going to do it this week.”

If you’re not there for a week, they’re going to forget about you. There’s so much good content on the Internet. What are you doing that’s so different from anybody else? If they feel that you’re not into it and giving it 110%, they’re not going to stick around.

So pretty much, be consistent. If you’re consistent you can grow your brand.

Thanks Andrew! You can find Guys From Queens Network live blogging at BlogWorld NY and Andrew is speaking for the Digital Broadcasting track.

Small Business Social Media Profile: Southern Hospitality BBQ

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The Small Business Social Media Profiles is a series where BlogWorld talks with small businesses about how they’ve incorporated social media into their website, marketing, and promotion. We ask for their input and hopefully encourage you to further your social media reach!

This week we are talking with Southern Hospitality BBQ. With two locations in NYC, you’ll find everyone from Hollywood stars to locals, a menu of fine pulled pork sandwiches, baby back ribs, BBQ chicken, Southern fried catfish and many other southern favorites. You can follow them on Twitter and Facebook accounts. They also have photos and videos on their website.

 

When did you start integrating Twitter and Facebook into your business marketing and outreach?
We started in 2009 with Twitter and 2008 with Facebook

How did you begin promoting your account and encourage fans to follow you?
We began promoting the accounts in the restaurants. We offered free food or drinks for likes/follows. We also handed out business cards to customers and offered them discounts if they followed/liked us. In addition to that, we reached out to fans of BBQ, Beer, and Bourbon.

Do you run any contests, or specials, or have other interesting activities in place for social media?
We have two locations, so it varies depending on which location. We like to run sports themed trivia for our Upper East Side location. Sometimes we will run spontaneous contest. For instance, on Earth Day we tweeted a few articles about ED and a follower asked if we had a promotion if you wore green. In response, we created a special if you wore green or had something green on you (including money). It was a fun, quirky way to show the community that we are listening. We reach out to our community and offer them free appetizers, drinks, tickets to shows, gym memberships and much more. We also have foursquare and Facebook Deals specials. Currently, we are working on partnerships with a few NYC based tech startups.

Do you have a social media plan and/or policy in place?
Our social media plan is always evolving. Our short term plan is to increase engagement and incubate our community. Long term, we want to humanize our restaurants and make everybody feel like they are at home when they are at Southern Hospitality. We would like you to know your waiters and bartenders by their first name. We are also beginning to create partnerships with everybody from celebrities to small tech startups. We even had Charlie Sheen tweet about us last week.

Do you have social media goals for your business?
We are looking to expand our digital footprint. We are partnering with startups, bloggers, foodies, everyone we can. We would like to grow our online community, not only in size, but engagement as well. Size can be impressive, but we really want to engage with our customers, we want to find out how we can make ourselves better and what we can do to give our customers the best possible experience.

Do you have a dedicated employee for social media or do you all interact?
It is a mix. We have an employee dedicated to digital, but we love getting input from our managers, bartenders, waiters, everybody. They are the ones in the trenches every day, they know our customers best.

How important do you think social media is for a company, especially restaurants?
I believe it is very important. You now have the ability to get to know all of your customers. I try to make everybody who comes into our restaurants feel like they are a regular, wether it is their first time or their tenth time. Wether it is buying them a drink or reserving them a table, it’s that extra touch that makes people feel special, and now it is easier than ever. We also get feedback right away; we know if people had a great experience or a poor one, and we can act on it almost instantly.

How do you deal with questions/concerns/complaints via social media? Do you ever fear being too accessible?
We are 100% accessible. I ask every person who tweets that they are coming in to tell me how their experience was. I don’t care if it was good, bad, or ugly. I want to know the people who enjoyed themselves, but even more so I want to know when things don’t go right. I want to rectify the situation right away. We can’t be perfect, so getting all the feedback we can helps us improve our service.

If you’d like to have your small business profiled, please shoot me an email with your name and website!

Nathalie Lussier Talks About a 50 Year Old Technology that is the Hidden Profit Center Behind Your Blog

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Podcast: Play in new window | Download

Speaker: Nathalie Lussier
Session: Why This 50 Year Old Technology is The Hidden Profit Center of Your Blog
Date: Wednesday, May 25th
Time: 2:30PM

Nathalie Lussier, pronounced as “regular Natalie” Lucy-ay, is the Raw Foods Witch. She first learned about the concept of raw foods in early 2005. Like most people, she experienced tons of resistance (both internal and external) when trying to go raw. In March 2006, she dove head first and went 100% raw for 30 days. Since her 30-day raw trial, she’s learned what are the best ways to transition to a raw diet – and she can use her wisdom to help you make changes in your diet and in your life!

In this interview Nathalie talks about:

  • Using a 50 Year Old Technology to Make Your Blog Profitable
  • Strategies for Getting Your Blog Right the First Time
  • Why You Shouldn’t Chase the Next Big Thing
  • Key Mistakes Bloggers Make
  • Why Your Hosting/Design Is Really Important
  • Repurposing Your Content for Good Use

Is your Show Advertiser Ready?

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Over the past 6 years of working in the new media space the one thing I get asked as great deal by content creators is the question “Is my show advertiser ready?” The answer to that question is really multi-part, and I want to take a few minutes and talk about how to make sure your show is advertiser ready. There are some tips in this video that will put you in the front of the pack when it comes to getting an ad deal with companies like mine, and other firms in the space that help new media creators make a living.

I base this commentary on having executed over 100 podcast advertising campaigns in the past 6 years, with 1000’s of podcasters on advertising buys. Having a show on the web today is a lot more then just strapping on a microphone or flipping a camera on. Yet the steps to set yourself up for success is not that difficult.

 

 

Delicious Has A New Owner – And It’s Not Going Away

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So the big news around the blogosphere is that Delicious has been acquired by AVOS. Contrary to popular rumor, this doesn’t mean that Delicious is going by way of the flip camera, but rather,  it’s going to stick around.  So if you enjoy social bookmarking, you’ll still be able to do so, you just have to do a little changeup action. In an email set to Delicious users today. The Yahoo! Delicious team said:

Dear Delicious User,
Yahoo! is excited to announce that Delicious has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. As creators of the largest online video platform, Hurley and Chen have firsthand expertise enabling millions of consumers to share their experiences with the world. Delicious will become part of their new Internet company, AVOS.

To continue using Delicious, you must agree to let Yahoo! transfer your bookmarks to AVOS. After a transition period and after your bookmarks are transferred, you will be subject to the AVOS terms of service and privacy policy.

Reasons to let Yahoo! transfer your bookmarks
• Continue uninterrupted use of Delicious.
• Keep your Delicious account and all your bookmarks.
• Enjoy the same look and feel of Delicious today plus future product innovations.

What happens if you do not transfer your bookmarks
• Delicious in its current form will be available until approximately July 2011.
• After that, you will no longer be able to use your existing Delicious account and will not have
access to your existing bookmarks or account information.

About AVOS
AVOS is a new Internet company founded by Chad Hurley and Steve Chen who, in 2005, founded YouTube, the world’s largest online video platform. Before YouTube, Hurley and Chen were early employees at PayPal, a leading online payment service that is now part of eBay. Delicious will become a part of AVOS, based in San Mateo, California.

Learn more about moving your bookmarks.
Thank you for using Delicious. Yahoo! has appreciated having you with us, and we are pleased to be able to transfer Delicious to an incredible new owner — you’re in good hands.
The Yahoo! Delicious Team

 

So what do you think? Still going to use Delicious? Is it work the change?

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