Radian6 Purchased by salesforce.com

Just announced today – BlogWorld sponsor Radian6 has entered into a definitive agreement to be acquired by salesforce.com. The transaction is expected to be completed by July 31, 2011.

Salesforce.com is an enterprise cloud computing company, while Radian6 is the leader in Social Media monitoring and engagement. Together they believe social media will play a large part in how organizations listen to and engage with their customers – and they hope to provide tools to these organizations so they can manage these social interactions taking place both inside and outside their businesses.

“With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring,” said Marc Benioff, chairman and CEO, salesforce.com. “We see this as a huge opportunity. Not only will this acquisition accelerate our growth, it will extend the value of all of our offerings.”

With the combination of salesforce.com and Radian6, companies will be able to bring the heart of the public social web into salesforce.com’s applications. One example is the integration of public social networks (Facebook, Twitter, YouTube, blogs and online communities) with the private, secure social network in their Salesforce Chatter tool. Chatter feeds will no longer just contain the activity happening within the walls of a company, but will be filled with real time insights from fans on Facebook pages, followers on Twitter, comments on blog posts and more.

“Social media has made every business recognize the value of paying attention to the voice of the customer. Radian6’s technology is built for the new norm of customer engagement – real time, two way conversations that includes social channels,” said Marcel LeBrun, CEO of Radian6. “Joining the salesforce.com team will allow Radian6 to grow faster to meet the demands of our rapidly expanding customer base.”

More details here,