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32 Brilliant Bloggers Talk About Klout


Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge link of more resources where you can learn about the topic. You can see more Brilliant Blogger posts here.

Want to be a BlogWorld Brilliant Blogger? Scroll to the end to find out how to submit your post for an upcoming edition!

This Week’s Topic: Klout

In case you missed it, this past weekend I posted “Klout 101: What the Heck Is It and Why Should I Care?” all about the social media influence measurer Klout. I was curious about this tool myself, since I didn’t know much about it beyond “Oh, look at my score. That’s nice.” I’m no expert, that’s for sure, but doing some research for that post and reading all of the entries and posts I found on the topic has really made me want to start using the site more often! On the other hand, there is also a downside to using Klout, so it is definitely important to think about this tool with a critical eye. If you want to learn more about Klout, the following brilliant posts are an awesome place to start!

Advice from Brilliant Bloggers:

Digital Influence Recalibrated, Part 1: Understanding Klout’s Measurement Spectrum by Olivier Blanchard

This is just the first of a series of posts on The Brand Builder blog about social media influence. It’s a really thoughtful series that I highly recommend – it explains what Klout is, why is is important, and some of the problems with Klout’s system. You can follow Olivier on Twitter @thebrandbuilder.

Klout for Business: A Sometimes Useful Metric – But an Incomplete View of Customers by Jeremiah Owyang

I highly recommend this post for two reasons: It is a great discussion of the limitations of Klout and it includes a comment from Klout’s CEO Joe Fernandez addressing a number of the points Jeremiah made in his post. Check it out and follow him on Twitter @jowyang.

The Klout Myth and Living Above The Influence by Dan Perez

This post is unlike most of the others you’re read on the topic. While Klout can certainly be an important tool to use, the lessons we learn about digital influence from Klout can – and should – be applied to the more important things in life. Head to Dan’s blog to read the full post and follow him on Twitter @danperezfilms.

BONUS POST: 16 Strategies to Win Over Online Influences Using Klout by Scott Hepburn

Usually I only pick three brilliant bloggers to highlight, but I just couldn’t stop myself from going for a frouth this week. This post by Scott at Media Emerging is AWESOME because it explains how you can use Klout to totally rethink the way you blog. LOVE IT. Follow Scott on Twitter @scotthepburn.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about Klout? Unintentional! Help me out by leaving a comment below with the link!

Next Week’s Topic: Commenting on Other Blogs

Want your post included? Simple email me at allison@abcontentonline.com with “Brilliant Blogger Link” in the subject line. Remember, only posts about this topic will be accepted. If you have another brilliant post, save it for a topic that better fits the post! Submissions will be accepted until March 2, 2011 at noon. Deadline pass already? Head the most recent Brilliant Bloggers post to see this week’s topic. (Want to work ahead, getting ready for a future Brilliant Bloggers? Some upcoming topics include StumbleUpon, writing list posts, and getting more RSS subscribers.)



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