The feedback we’re receiving regarding our BlogWorld East announcement is 99.9% favorable. However, we’re hearing a few concerns, and they’re all valid. I thought it might be a good idea to address some of the questions and concerns via a blog post as the inbox is getting a bit full. If you have more questions feel free to ask in the comments or we’ll do another post. Here are some of the FAQ’s so far:
Why a BlogWorld East?
There are several reasons for this, but the most important reason is that there are so many people on the East Coast who just can’t attend our yearly “West” event. It’s either cost prohibitive or the travel is an issue. Many hopeful attendees have expressed how great it would be to have a large social media conference in the East and we’re finally able to bring this to them.
The East Coast will bring in a whole new community of attendees, exhibitors and speakers. We’re offering a chance to network with new media professionals from a whole other corner of the country, which means a slew of new opportunities.
Why the co-location with Book Expo?
If you don’t mind, I’d like to quote our fearless leader, Rick Calvert:
Two year’s ago at BlogWorld Leo Laporte said during his talk “We are not new media anymore. Now we are just THE MEDIA”. While we all believe that to be true, many in the traditional media are not convinced yet. Since our inception we have had a couple of Big Hairy Audacious Goals. One of them is to foster and accelerate the convergence of traditional and new media. We can’t think of a single better opportunity to help us accomplish that goal. New York City is the center of the traditional media universe. For four days Book Expo America is the center of the traditional publishing universe. By locating BlogWorld and Book Expo side by side we are bringing the best and brightest from both communities together for the first time anywhere.
Will we be able to attend both BlogWorld and Book Expo?
Yes, Book Expo attendees will be able to visit BlogWorld’s tradeshow, but the conference pass is separate. BlogWorld pass holders will receive complimentary access to Book Expo. As always, there will be a variety of packages available.
I worry that by creating two separate conferences, we’re splitting the networking opportunities.
We think BlogWorld East will create new and entirely different opportunities. While there are sure to be attendees who will choose to pick East over West (or vice versa), we created BlogWorld East for East Coasters who normally wouldn’t be able to attend our annual fall BlogWorld event. So we’re not splitting the awesome, we’re adding to it and giving those who wouldn’t have been able to otherwise make it a chance to attend.
This is bad news for exhibitors because they can’t come to both events and you’re going to be losing money.
Again, we don’t see it that way. We understand budgets and know that most can’t attend two events, but we think we’re creating new opportunities. Eastern companies might not have had it in their budgets to fly a team West to exhibit at BlogWorld. Now, businesses in New York and vicinity don’t have to deal with airfare, hotel, and per diems. We don’t see BlogWorlds East and West as split events, but rather two entirely different and mutually beneficial events.
Is there a difference between “East” and “West?”
In addition to there being more Eastern based attendees and exhibitors, we hope to have a stronger focus on media, journalism and publishing. That isn’t to say we won’t cover topics such as monetization, content creation, and nichier blog topics, but as New York is the media capital of the world, we do hope to appeal to this community. We will still have the Social Media Business Summit and the same quality educational content you’re used to attending at BlogWorld.
How do I speak at BlogWorld?
We’ll have the speaker proposal form up in another week or so, which is more organized for us – and you. However, if you can’t wait or have any questions – for BlogWorld East only – you can submit your proposal to me via email at email@example.com. I don’t have an official cut off date at the moment, but will make the announcement when we have a full schedule of speakers.
Can I specify that only want to speak at East or West?
Absolutely. In fact, as NJ resident, I would love to see the East Coast well represented in New York City. So if you are a speaker based in the area and have some good ideas, we really want to hear from you. (But you’re welcome to speak no matter where you’re based!)
Can I speak at both?
Sure, why not?
When can we register?
Soon, we’re getting our registration organized and will have a variety of registration packages for you to choose from very soon.
Can you recommend a hotel?
We will also have hotel information up very soon.
There are only a few months before BlogWorld East. Why did you take your time in making this announcement.
Believe us when we tell you we wanted to get this news out months ago. There were legalities to iron out and that is what took the most time. We will be much better prepared and will break the news well in advance next year.
Any more questions?
Please remember that your feedback is vital to our success. No question is “silly” and even constructive criticism is welcome. Now, stay tuned to all our channels for another major, surprising bit of new on Tuesday.
– Deb Ng
BlogWorld & New Media Expo