Facebook started rolling out newly designed Facebook Pages today – making them look like the newly enhanced user profiles. Here’s the rundown of new features:

• New Layout:
  The old tabbed navigation has been moved to the left and the right hand side showcases the page’s administration plus a section to show how a fan how many of their friends have also liked the page. The “Information” box is now gone (just like it got removed in the profile pages) but you can now incorporate information about your brand at the top of the page under the main title.

• Photos:
  Like the new profiles, Facebook Pages now feature images at the top of the page. It will be interesting to see how creative companies get with this layout.

• Wall Filters:
  Pages now have the option to show new readers the most interesting posts on the page – instead of the standard posts ‘by page’ or ‘posts by everyone’.

• Logging in as Your Page:
  This is probably my favorite feature. You can now login to Facebook as your Page – so you can interact with other Facebook members as your page, not your individual self! You don’t have all rights (no ability to post on a user’s wall or comment) but it’s still a great addition.

Want to upgrade your pages today? Head over here to activate the new look!

Do you like the changes? Now that I’m used to the new profiles, I think these are an improvement. I just wish they’d go back and add the custom information at the top of the profiles too!