Jason Falls officially announced the launch of Exploring Social Media today, a community website to serve the needs of the mainstream person or business that wants to know digital marketing, online communications, and social media better.
Their content is for all levels – including an entry-level How To Set Up Your Twitter Account and an advanced Developing Social Media Strategies. The site currently has approximately 50 lessons and they’re adding more weekly.
The gap between the echo chamber us social media and technology enthusiasts live in and real business owners and people I would consider “mainstream” is vast. Technologies and platforms we operate in our sleep are incredibly intimidating to many. Sure, we can spout out the broadband penetration and X-percent of all adults are on a social network stats all we want. But for the vast majority … let me say that again … THE VAST MAJORITY of people in this world, the Internet is little more than email, a couple websites and a whole lot of frustration.
Jason further says that while the content is intended for everyone outside the echo chamber, there will be a fair amount of content and interaction there which may appeal to you, too.
The introductory price to join the community is $25 per month and includes:
- Unlimited, personal access to industry experts and influencers
- Deep and enriching, how-to content
- Free access to monthly webinars with industry thought leaders
- Exclusive discounts for events, merchandise and more
It definitely sounds like an interesting initiative. Will you be joining?
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