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30 Days to a Better Blog: Make an Editorial Calendar


30 Days to a Better Blog: Make an Editorial Calendar

Frequently used by journalists, an editorial calendar is a great way to plan out your content for an extended period of time. This is a great tool for motivation and organization – and it helps you fill in any content gaps in your blog. Here are some simple steps to making an editorial calendar for your blog:

  • Determine how you want to document your calendar. This could be a spreadsheet, document, Google calendar, physical calendar, or even a WordPress plugin!
  • Brainstorm content ideas and decide how you want to distribute them. Do you want to rotate through various topics, focus on a topic each week, or even create a weekly column (i.e. Thankful Thursday)? Once you decide, try to stay consistent so your audience (and future sponsors) know what to expect.
  • Consider holiday and topical posts to include.
  • Move things around if they don’t fit! This is why it helps to use an online tool at first.
  • Don’t be afraid to add additional content on top of your editorial calendar posts. Depending on your blog topic, timely information may need to be included. You can slot in a generic spot for news-focused posts, or add them in on top of your planned content.

Once you’ve established your editorial calendar for the next 30 days, keep it up! Spend time each week making edits and brainstorming further. By developing your content ideas earlier, you can begin to reach out to potential sponsors and affiliates for your posts!

Here are some other great resource for ideas on making an editorial calendar:

Have you created an editorial calendar? Tell us what you include below!

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  • Kathy Nicholls

    I use the WordPress Editorial Calendar plug in and it’s a great tool. This year, I’m working to have more of a schedule of topics, so am using Motivational Mondays, Thankful Thursdays, etc. That part is still a work in progress, but I think it will keep me focused. Fridays are simply Fun Fridays as my readers really like to do something not related to their work and get to know each other a bit. On Saturdays I do a “weekend reading” post to point out things I’ve seen in the past week that they may have missed.

    I love the plug in because it gives me the ability to move things, to make “draft” posts even if it’s just a title, and keep everything online in one place.

  • Nikki

    Kathy, it sounds like a great tool! We plan on implementing it here too.

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