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Farnoosh Brock on Turning BlogWorld Experiences into a Book


Farnoosh Brock from Prolific Living is someone who first entered my radar right before BlogWorld, when she stopped by my own blog, After Graduation, and left a comment. She was one of the roughly ten million awesome bloggers I didn’t get to meet in Vegas, unfortunately, but following the event I kept seeing her pop up on Twitter and on other websites. One of the things I noticed about her right away was that she was truly embracing the warm fuzzy feelings that we all had after the event. She was writing a lot about BlogWorld on Prolific Living, as well as starting to put the advice she received into effect.

She didn’t stop there. Farnoosh took it a step farther and released a free ebook about her experiences at BlogWorld and the take away messages she’s now using to make her blog even better. I was lucky enough to snag a small piece of Farnoosh’s time to ask some questions about her BlogWorld trip, the book she created, and what she’s doing now that the event is over.

Allison: What initially inspired you to attend BlogWorld? How was your experience there difference from what you thought it would be?

Farnoosh: Honestly, my husband kept insisting that I must go to Blogoplooza, our nickname for the fabulous BlogWorld expo conference. I was nervous, hesitant and tempted. He wouldn’t drop it. You see, I didn’t consider myself ready as a blogger to attend the event. Then I realized a few of my blogging friends were going to attend and the thought of meeting these people in person excited me more than enough. These are people I have come to know so intimately through our blogs and people with whom I have formed amazing friendships. One look at the BlogWorld Expo conference page, the exciting sessions, the keynotes and the discounts for early registration, I knew I had to be there.

The experience was above and beyond my expectations. Even though I was a bit lost and a lot overwhelmed, I found the networking and putting faces to names exhilarating. I met incredible people, felt amazing energy of this gathering, and I now wholeheartedly believe it is necessary to, at least once, meet and touch the people who impact our lives daily in blogosphere.

Allison: What inspired you to write about your BlogWorld experiences on your blog and eventually turn those experiences into an ebook?

Farnoosh: I had to capture and bottle up the flowing inspiration from some of the keynotes – these things happen few times in a lifetime – and the empowering experience of connecting in person with some of my closest and dearest friends. I knew that many other bloggers, some of whom I knew and was hoping to meet, were not fortunate enough to be at BlogWorld. I wanted to take home a gift for them. I wanted to bring Blogworld to them. The ebook idea came from the readers; I heard their request to have all the BlogWorld series in one single story and acted on it! All my readers ever have to do is ask. I had to deliver and since this was to be my first ebook, I poured my heart and soul into it, I pulled the story together and developed it in PDF and the epub version (for all eReaders and most Smart phones). I offer it as a completely free gift on my site. My sincere hope is to bring more bloggers together at BlogWorld 2011.

Allison: Since BlogWorld has ended, what are some of the most rewarding things that have happened to you or that you’ve been inspired to do because of the event?

Farnoosh: Oh BlogWorld ended but my inspiration has been sky high and my motivation has been building higher and stronger every day. I turned a corner at BlogWorld during the keynote with the beloved trio, Brian Clark, Sonia Simone and Darren Rowse. That was the day I decided to take my blog super seriously – but not myself so much! 😉 – so I can spread my message to more people, I decided to implement everything I learned with patience, I decided to learn even more about my readers, and I decided to put fear and hesitation aside so I can bring my ideas to life. The launch of the ebook was extremely exciting; the blogging community loved it. Then I started to see multiple mentions of my site on reputable blogs, I get invited to participate in projects and give interviews, my writing desire has been unleashed, my readership is growing, working endless hours on the blog does not even phase me, my ideas about what to offer next to my readers has tripled and my relationships from BlogWorld are still blossoming. And these are just to name a few.

If you loved BlogWorld as much as Farnoosh and I did, you should definitely grab a copy of her BlogWorld 2010 ebook, and even consider putting together one of your own based on your personal experiences at the event.

Thanks, Farnoosh, for such amazing support of BlogWorld!


  • Farnoosh

    Alli, this is so exciting. I am on the blogworld page! 🙂 This is my moment of celebrity ….. the only kind that would thrill me honestly ;)! Thank so much for reaching out, for doing the interview, for publishing the story and most of all, for spreading the word about the ebook. I really hope others find value in it and decide to attend blogworld in 2011. I shall be there to meet you next year, for sure!!! Thanks again!!!

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