Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night (or Monday morning), I post about some of the most interesting #blogchat tweets. Join the conversation by commenting below.
(Still confused? Read more about #blogchat here.)
This week’s theme: creating a strategy for your blog
As bloggers, we spend a lot of time looking at ourselves. We want to connect with a community through telling our story. We want to learn new things to make our blogs successful. We want to share. It isn’t a malicious thing, but many bloggers, myself included, can be pretty egotistical, at least some of the time.
@shanleyknox: remembering that ur telling a story, but just right amount of personal so it stays focused on the story, not YOU.
This week, while talking about blog strategy, @shanleyknox made a really great point. Connecting with readers through telling your story is awesome…but don’t lose the lesson in talking about yourself.
Point in case: earlier this week, I gave you all a snippet of my childhood when writing a post called The Blog Sneetches. I rewrote that post four or five times before getting to the point where I felt comfortable posting it. Each one was missing something, but I couldn’t place my finger on that crucial missing element.
Finally, I figured it out. I was spending 75% of the post reminiscing about something from my childhood and only 25% of the post actually relating to the reader.
Now, sometimes, a long story can be a good thing, but if you spend most of your post talking about a personal story, you better have a really strong point at the end. When you do tell a story in your post, I recommend scrutinizing every single sentence. Is it necessary in making your overall point or are you just having fun talking about yourself? If it’s the former, edit it out. As @shanleyknox points out, you want to focus on the story, not on yourself.
If you can do that, your readers will get to know you as a blogger, but you also won’t drive off people by being too self-serving. It’s a fine line to walk and I certainly don’t always get it right!
I’d like to invite you all to share a post as a link in the comments before where you told a story about yourself to make a point to your readers, but in an edited way that was all about the reader’s needs, not about just liking to talk about yourself. If you don’t have a post like that on your blog, I hope you’ll take this opportunity to write one, and then come back here to share it with us all!