It was an emotional and fascinating hour, starting with Rohit Bhargava‘s call for everyone in the audience whose lives had been touched by cancer to stand. Livestrong CEO Doug Ulman touched on how Twitter can sometimes be less daunting than blogging, how transparency and authenticity are transforming non-profits, when a logo can take away from an organization’s efforts, and why Livestrong focuses more on supporting families living with cancer than on research.

And it ended with the announcement that PayPal and Swagg are sponsoring a 5-cent-per-tag bounty for every use of the hashtag #beatcancer – plus a $1 contribution for every pledge to download Swagg’s free iPhone app when it’s released. See BeatCancerEverywhere.com for details.