For those of you who don’t know this already. I began this journey that is BlogWorld & New Media Expo as a political blogger. So today’s announcement about Mark Penn and Karen Hughes giving a Keynote Talk at BlogWorld has me all geeked up. From the old School press release:
Mark Penn, CEO Worldwide of Burson-Marsteller and CEO of Penn Schoen Berland, and Karen Hughes, Worldwide Vice Chairman of Burson-Marsteller, will feature a joint keynote presentation on the state of digital communications in politics. Their presentation will take place on Friday, October 15, 2010 at 9:00AM ET at Mandalay Bay in Las Vegas.
Mr. Penn and Ms. Hughes, the former chief message architects for President Clinton and President Bush respectively, will address results from a research study surrounding the use of social media in the 2010 U.S. House and Senate mid-term races, and present an analysis on emerging digital strategies within the political arena. Mr. Penn and Ms. Hughes will assess how top 2010 Republican and Democratic candidates utilize Facebook, Twitter, YouTube and texting in their campaigns, and how candidates integrate their messaging on their websites and social media platforms.
Having key presidential advisers to the last two sitting Presidents of the United States come and talk to a bunch of bloggers and social media geeks is a pretty big deal if you ask me. Love them or hate them, blogs like Powerline, Daily Kos, Pajamas Media, Talking Points Memo, Huffington Post, Hot Air and Michelle Malkin have changed the rules of American politics.
It was never more evident to me that the old guard of political power players had realized this than at the 2007 Yearly Kos Convention in Chicago. Every Presidential Candidate (including our current President Barack Obama) running for the Democratic nomination was on the stage together addressing a crowd of about 1,500 left leaning political bloggers and activists. The energy for the entire event was high. The bloggers knew they had real power. But I couldn’t help but notice the scattering of suits in the crowd. These were the political operators and you could see them trying to figure out what the hell these bloggers were up to, and how could they possibly direct them into supporting their particular candidate and use them for their advantage.
It was a striking juxtaposition.
This will be very interesting talk for news junkies like me as well as anyone interested the influence of the blogosphere and social media on politics and society as a whole. How are the 2010 mid term candidates using tools like blogs, Facebook, Twitter, and YouTube?
How are they planning to utilize bloggers and other social influencers to win their respective elections?
What trends do they see for the 2012 Presidential election?
Do either the Democrats or Republicans have an advantage when it comes to new media?
Is the blogosphere a dangerous wild card for a Senator, Congressmen, or President to play?