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Building Meaningful Fan Relationships Through Social Media: “I’m Nothing Without My Fans”

Author:

Patrick O'Keefe

BlogWorld 2010 Speaker
Music and Entertainment Track
Room: Islander G
Saturday October 16, 2010

Time: 12:15PM to 1:15PM

My name is Patrick O’Keefe and, at BlogWorld 2010, I’ll be leading the “I’m Nothing Without My Fan” panel.

The premise of the panel is building meaningful fan relationships online with a focus on the music industry, but with lessons that anyone can learn from.

For over four and a half years, I have developed and authored Bad Boy Blog, the leading source of news and information about Bad Boy Entertainment; most prominently the Bad Boy Records label founded by Sean “Diddy” Combs.

This has led to me following a fair number of music artists and I have watched with interest how they have engaged in social media. There are many different strategies. None of them wrong, necessarily, just different.

It was this interest that led me to the development of this panel. We’ll explore how artists and performers can build meaningful relationships with their fans through social media. This includes the management of their stream, responding to fans and criticism, interacting with fan sites and using the power of fans for both bad and good purposes.

When I was building the lineup for this panel, I eventually decided that it would be great if we could have two social media veterans with deep experience in the space and then two artists who personally engaged in the space directly, interacted with fans and did it well.

Wayne Sutton and myself are the two social media people. I run the iFroggy Network, wrote the book “Managing Online Forums” and have managed online communities for 10 years. Wayne is a veteran social media strategist, the Business Development/Marketing Strategist for TriOut and Partner at OurHashtag.

The two artists are D.A. Wallach and Asher Roth. D.A. is the lead singer of the band Chester French (signed to Pharrell Williams’ Star Trak label, distributed by Interscope Records). They released their debut album, “Love the Future” in April of 2009, supported by the lead single “She Loves Everybody,” which reached #1 on the Billboard Hot Dance Singles Sales chart and #2 on the Hot Singles Sales chart.

Asher Roth (School Boy/SRC/Universal) released his debut album “Asleep in the Bread Aisle” in April of 2009, achieving a top 5 debut and an RIAA certified Platinum single with “I Love College,” which peaked at #12 on the Billboard Hot 100 and charted internationally.

If you’re interested in attending, please add the event to your SCHED profile. We look forward to seeing you there.

Patrick O’Keefe is the owner of the iFroggy Network and has been managing online communities since 2000. He wrote the book “Managing Online Forums,” a practical guide to managing online communities and blogs on the topic at ManagingCommunities.com. On Twitter, he’s @iFroggy.


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